Small and Medium Business Initiative Lead

Location: Seattle, WA (onsite) • Salary: USD 118,200 to 160,000 per year • Benefits: health insurance, basic life and AD&D, supplemental life, Employee Assistance Program (EAP), mental health support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage, 401(k) matching, paid time off, and parental leave.

This onsite role with Amazon Web Services, Inc. places you in a leadership position to guide SMB marketing across NAMER. You will act as the central connector and strategic driver to design and execute SMB go-to-market initiatives, tapping partner ecosystems to accelerate customer acquisition and ROI.

What you'll do

• Act as the primary coordinator for SMB marketing across NAMER, weaving partner marketing, field marketing, digital channels, events, and AWS demand generation into a unified program.
• Integrate AWS-originated and partner-originated pipeline strategies into a single SMB go-to-market narrative.
• Lead recurring cross-functional sessions with Partner Sales, Partner Development, Field Marketing, and Global SMB Partner Marketing to maintain coherence and shared ownership.
• Represent NAMER SMB marketing in cross-functional forums, executive reviews, and AGI planning cycles.
• Establish and sustain a regular reporting cadence to senior leadership, detailing pipeline contribution, program results, and progress toward AGI goals.
• Consolidate inputs from multiple programs into concise business reviews and executive updates.
• Proactively identify gaps, risks, and opportunities within the SMB marketing portfolio and present leadership with actionable recommendations.
• Develop and oversee the SMB marketing budget across partner-funded (MDF/SCA) and AWS-funded initiatives.
• Allocate MDF and SCA investments to strategic partners and scalable programs in line with AWS Growth Initiative priorities.
• Identify opportunities to extend SMB marketing reach through additional budget requests, supported by a solid business case and ROI expectations.
• Coordinate multi-channel campaigns across digital, events, email, and partner channels to drive pipeline for both AO and PO motions.
• Incorporate ABM lite strategies targeting high-value SMB prospects with personalized experiences, prioritizing target accounts across the three GTM initiatives.
• Partner with AWS digital and events teams (re:Invent, AWS Summits) to amplify SMB messaging and capture demand.
• Foster strategic relationships with key channel partners to amplify reach and impact.
• Create co-marketing campaigns, joint value propositions, partner enablement playbooks, and marketing toolkits to ensure consistent messaging across the partner ecosystem.
• Establish and track partner performance metrics with regular reviews to optimize ROI.
• Set up measurement frameworks to monitor campaign performance, partner engagement, and customer acquisition metrics.
• Analyze marketing effectiveness regularly and deliver actionable insights for optimization.
• Present performance updates to leadership, highlighting successes, challenges, and strategic recommendations.

What you need

• Six or more years of professional non-internship marketing experience.
• Experience designing, launching, and scaling cross-functional marketing programs.
• Over ten years of marketing communications experience in a B2B or B2C context.
• Proven ability to use generative AI tools to boost marketing productivity and output quality.