Marketing Lead

Responsibilities

• Develop and manage multi‑channel campaigns across digital, social, and traditional media; oversee execution and optimization.
• Create compelling copy and visual content for the blog, email newsletters, landing pages, and social channels.
• Integrate and optimize generative AI tools to accelerate copywriting, scale content output, and perform initial market research.
• Study target audiences and track industry trends to keep products ahead of competitors.
• Track KPIs and ROI; adjust marketing strategies based on data insights.
• Maintain consistent messaging and collateral in line with the brand style guide and company mission.
• Collaborate with sales and product teams to align promotions with revenue goals and feature launches.
• Act as a liaison among sales, product design, and executives to ensure messaging supports business objectives.
• Coordinate with freelance designers, advertising agencies, and vendor partners.

Requirements

• Bachelor's degree in Marketing, Communications, or Graphic Design, or at least 3 years of relevant marketing experience.
• Hands-on experience integrating AI tools such as ChatGPT, Claude, Midjourney, Jasper, or native CRM AI features into modern marketing workflows.
• Strong proficiency with Adobe Creative Cloud applications.
• Exceptional written and verbal communication skills.
• Highly organized with strong attention to detail and time management skills, able to meet strict deadlines.

Technologies

• ChatGPT
• Claude
• Midjourney
• Jasper
• Adobe Creative Cloud
• CRM systems

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off