Sales & Marketing Specialist

Tend Smart Farm is hiring a Sales & Marketing Specialist to support the Sales team with live product demos and trial onboarding while also taking ownership of key marketing execution. This position is primarily remote and virtual, with occasional travel for trade shows or industry events.

Role Overview

This role reports directly to the Head of Sales and works closely with the Sales and Customer Success teams. The position is designed to help scale Tend’s outreach as the company continues to grow. Most of your time will focus on sales activities such as demos and trial support, with the remainder dedicated to marketing work.

Key Responsibilities

• Outreach and engagement: Connect with prospective growers including farms, nurseries, and other growing operations, introducing Tend through live product demos.
• Trial support: Onboard new users and help them learn the software and understand Tend’s core features.
• Conversions: Support growers in moving from free accounts to paid plans by aligning Tend’s features to their operating needs.
• Retention efforts: Help users succeed long term by proactively addressing concerns and improving adoption and value.
• Cross-functional collaboration: Partner with the Sales, Customer Success, and Product teams to share feedback and improve the customer experience.
• Social media: Grow Tend’s social media presence through content planning, posting, and community engagement.
• Email campaigns: Shape and manage segmented email marketing campaigns, including onboarding sequences and win-back or re-engagement flows with messaging tailored to user groups, geographic regions, or feature usage.
• Brand voice: Maintain Tend’s voice across marketing channels, ensuring campaigns, social content, and customer communications remain consistent.
• Storytelling: Create authentic customer stories via case studies, testimonials, and social content that show how real growers use Tend.
• Paid advertising: Contribute to paid advertising efforts including paid social and search to expand reach and generate new leads.

Requirements

• Farming and agriculture experience (strongly preferred): Genuine enthusiasm for the industry to inform how you speak to customers.
• Project ownership: Experience personally overseeing projects, whether through formal management, operating your own operation, or leading initiatives independently.
• Customer-facing communication: Confidence presenting and holding real-time conversations with customers, gained through sales, teaching, training, customer support, or public speaking.
• Marketing execution: Experience running email campaigns and managing social media. Familiarity with Mailchimp, Intercom, HubSpot, or Klaviyo is a plus, along with exposure to paid advertising, ideally with a SaaS, agriculture, or small-business audience.
• Farm management tools (plus): Experience using Tend or a similar farm management platform. If not, you will need to become a confident user quickly.
• Visuals for campaigns: Ability to create clean, simple visuals for campaigns.
• Writing and storytelling: Strong writing ability and the skill to communicate in a genuine farmer-to-farmer tone rather than corporate or generic marketing language.
• AI and software adoption: Comfort using or learning AI tools across day-to-day work, including campaigns and content, communications, and general productivity, plus the ability to pick up new software quickly.
• Spanish: Proficiency preferred, not required.

Technologies

• Mailchimp
• Intercom
• HubSpot
• Klaviyo

Compensation and Benefits

• Hourly pay: USD 24 to 26 per hour
• Medical, dental, and vision coverage
• Paid time off and company holidays
• Retirement plan
• Remote work
• Tend Ultimate Subscription

Additional Role Details

• Work mode: Primarily remote and virtual, with occasional travel for trade shows or industry events.
• Team alignment: Built to support Sales scaling efforts as Tend grows.

Why Join Tend

• Mission-driven work: Help revolutionize how farms operate and empower growers worldwide to run stronger, more resilient operations.
• Scope to grow: A role with breadth across sales support, marketing execution, and brand development, with room to expand your scope as you prove yourself and as Tend continues to grow.

How to Apply

Submit your resume, a brief cover letter, and a portfolio or samples of your past marketing or campaign work (for example, a social media page you managed, a website, blog posts, or similar materials).