Marketing Strategist

Located onsite in La Porte, Indiana, Sera Group is seeking a Marketing Strategist to oversee a portfolio of client accounts from strategy through execution. The role centers on crafting digital marketing programs, managing paid campaigns with a focus on Google Ads and Facebook Ads, and translating performance data into actionable insights for client success, all while supporting organic social efforts.

Responsibilities

• Develop digital marketing strategies for each assigned client, clarifying how Sera Group fits into their overall marketing landscape, defining success, and adapting the plan as the business evolves.
• Stay current with platform updates, industry trends, and evolving best practices, contributing new ideas to enhance how the team works.
• Directly manage paid advertising campaigns and social media efforts across major digital platforms, including setup, audience targeting, creative direction, ongoing optimization, and budget pacing.
• Serve as the primary contact for assigned accounts, leading strategic conversations, communicating performance clearly, and ensuring clients feel supported as true marketing partners.
• Produce monthly and quarterly performance reports that translate data into actionable insights aligned with each client’s goals, and present these findings in client meetings.
• Oversee budgets with a focus on return on investment, setting realistic expectations and adjusting spend to protect performance and trust.
• Coordinate with design and project management to keep work moving smoothly, review deliverables for quality, and maintain high standards across outputs.
• Foster long-term client relationships and identify opportunities to deepen engagement with services that address real business challenges, presenting informed recommendations in meetings.

Requirements

• Digital marketing and strategy experience of 2+ years; agency experience is a plus.
• Bachelor's degree in Marketing, Advertising, or a related field is beneficial but not required; relevant experience and a strong grasp of digital advertising principles are valued.
• Ability to translate business objectives into a clear, prioritized marketing plan and explain it to business owners with confidence and clarity.
• Professionalism and reliability, including maturity, accountability, and consistent follow-through, since this role represents Sera Group to clients.
• Hands-on campaign skills with comfort building, optimizing, and troubleshooting paid campaigns in major ad platforms and analytics tools; capable of working independently and knowing when to adjust or defer.
• Strong client communication skills, both in person and virtually, with the ability to represent Sera Group clearly and credibly under your own name.
• Reporting and analysis proficiency, with the ability to interpret marketing data, identify what matters, and articulate a clear narrative for clients; prepared to walk through reports and address the reasoning behind every number.
• Budget management experience, including explaining performance in terms of business impact rather than just platform metrics.

Education

• Bachelor’s Degree (Required)

Experience

• Digital marketing: 2+ years (Required)
• Marketing strategy: 1 year (Preferred)

Technologies

• Google Ads, Facebook Ads (Meta), Google Analytics 4, HubSpot Marketing Certifications, CRM platforms, Project management platforms

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance

Why join Sera Group?

• Comprehensive benefits package that includes PTO, holidays, and health, dental, and vision coverage.
• Collaborative environment with a creative team that values ideas and teamwork.
• Opportunities for ongoing professional growth to deepen marketing expertise.
• Meaningful work that directly impacts client success and agency growth, supported by a respected local reputation.
• Award-winning team known for delivering results for local businesses and nonprofits.
• Community involvement through networking, chamber events, volunteer initiatives, and industry workshops.
• On-site work-life balance with a stable schedule in La Porte, IN.
• A culture that emphasizes collaboration, connection, and regular opportunities for team engagement and rejuvenation.

Job Type

Full-time

Pay

$45,000 - $60,000 per year

Application Questions

• Do you have experience serving as the primary point of contact in a professional setting?
• Do you currently reside within commuting distance?

Work Location

On-site in La Porte, IN 46350