Marketing Jobs in La Porte, IN

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13d ago

Marketing Strategist

Sera Group La Porte, IN

La Porte, IN

13d ago

$45k - $60k/yr Full time Marketing Account Management Campaign Management

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Job Description

Located onsite in La Porte, Indiana, Sera Group is seeking a Marketing Strategist to oversee a portfolio of client accounts from strategy through execution. The role centers on crafting digital marketing programs, managing paid campaigns with a focus on Google Ads and Facebook Ads, and translating performance data into actionable insights for client success, all while supporting organic social efforts.

Responsibilities

Develop digital marketing strategies for each assigned client, clarifying how Sera Group fits into their overall marketing landscape, defining success, and adapting the plan as the business evolves.
Stay current with platform updates, industry trends, and evolving best practices, contributing new ideas to enhance how the team works.
Directly manage paid advertising campaigns and social media efforts across major digital platforms, including setup, audience targeting, creative direction, ongoing optimization, and budget pacing.
Serve as the primary contact for assigned accounts, leading strategic conversations, communicating performance clearly, and ensuring clients feel supported as true marketing partners.
Produce monthly and quarterly performance reports that translate data into actionable insights aligned with each client’s goals, and present these findings in client meetings.
Oversee budgets with a focus on return on investment, setting realistic expectations and adjusting spend to protect performance and trust.
Coordinate with design and project management to keep work moving smoothly, review deliverables for quality, and maintain high standards across outputs.
Foster long-term client relationships and identify opportunities to deepen engagement with services that address real business challenges, presenting informed recommendations in meetings.

Requirements

Digital marketing and strategy experience of 2+ years; agency experience is a plus.
Bachelor's degree in Marketing, Advertising, or a related field is beneficial but not required; relevant experience and a strong grasp of digital advertising principles are valued.
Ability to translate business objectives into a clear, prioritized marketing plan and explain it to business owners with confidence and clarity.
Professionalism and reliability, including maturity, accountability, and consistent follow-through, since this role represents Sera Group to clients.
Hands-on campaign skills with comfort building, optimizing, and troubleshooting paid campaigns in major ad platforms and analytics tools; capable of working independently and knowing when to adjust or defer.
Strong client communication skills, both in person and virtually, with the ability to represent Sera Group clearly and credibly under your own name.
Reporting and analysis proficiency, with the ability to interpret marketing data, identify what matters, and articulate a clear narrative for clients; prepared to walk through reports and address the reasoning behind every number.
Budget management experience, including explaining performance in terms of business impact rather than just platform metrics.

Education

Bachelor’s Degree (Required)

Experience

Digital marketing: 2+ years (Required)
Marketing strategy: 1 year (Preferred)

Technologies

Google Ads, Facebook Ads (Meta), Google Analytics 4, HubSpot Marketing Certifications, CRM platforms, Project management platforms

Benefits

Dental insurance
Flexible schedule
Health insurance
Paid time off
Professional development assistance
Vision insurance

Why join Sera Group?

Comprehensive benefits package that includes PTO, holidays, and health, dental, and vision coverage.
Collaborative environment with a creative team that values ideas and teamwork.
Opportunities for ongoing professional growth to deepen marketing expertise.
Meaningful work that directly impacts client success and agency growth, supported by a respected local reputation.
Award-winning team known for delivering results for local businesses and nonprofits.
Community involvement through networking, chamber events, volunteer initiatives, and industry workshops.
On-site work-life balance with a stable schedule in La Porte, IN.
A culture that emphasizes collaboration, connection, and regular opportunities for team engagement and rejuvenation.

Job Type

Full-time

Pay

$45,000 - $60,000 per year

Application Questions

Do you have experience serving as the primary point of contact in a professional setting?
Do you currently reside within commuting distance?

Work Location

On-site in La Porte, IN 46350

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