Marketing Specialist

Prepara is seeking a proactive Marketing Specialist to help execute and continuously improve integrated marketing programs across key channels including digital, e-commerce, social media, email, influencer partnerships, and product launches. This position partners closely with the Brand Manager and E-Commerce Specialist to coordinate marketing projects and support brand growth across multiple touchpoints.

Key Responsibilities

• Assist in planning and implementing integrated marketing campaigns across digital, social media, email, influencer, and e-commerce channels.
• Support day-to-day marketing operations to help ensure projects are completed efficiently and on schedule.
• Contribute creative content ideas to develop and maintain the social media content calendar, including coordinating assets and scheduling posts aligned with campaigns, product launches, and seasonal initiatives.
• Create, publish, and update content across Shopify, social media platforms, and email marketing campaigns.
• Set up and maintain product pages in Shopify, including product copy, images, videos, and other digital assets, and coordinate content for additional e-commerce platforms such as Amazon when needed.
• Monitor social media channels and respond to customer inquiries, partnership opportunities, and influencer collaboration requests.
• Research consumer insights, market trends, competitor activity, and emerging digital marketing trends, and recommend new ideas and opportunities.
• Collaborate with Product Development, Sales, Logistics, and other internal teams to support new product launches, promotional campaigns, and marketing initiatives.
• Work with external partners, including marketing agencies, e-commerce partners, and influencer or affiliate partners, by providing product information, marketing assets, and project support.
• Support affiliate and influencer initiatives by researching creators, managing relationships through the Impact platform, reviewing creator proposals, recommending products, and coordinating campaign assets with external partners.
• Prepare creative briefs for product photography, lifestyle content, digital advertising, and other marketing initiatives.
• Create and optimize digital marketing assets including Meta advertising creatives, website banners, email graphics, and social media content.
• Develop new creative concepts through research into industry trends, competitor campaigns, and paid media best practices while maintaining brand consistency.
• Assist with email marketing campaigns, including content creation, scheduling, and performance reporting.
• Prepare social media and email marketing performance reports and provide insights and recommendations for continuous improvement.
• Organize and maintain marketing assets to ensure brand consistency across all channels.
• Support additional marketing projects and initiatives as assigned.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–3 years of professional marketing experience (excluding internships).
• Strong written and verbal communication skills.
• Excellent organizational skills with strong attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.
• Self-motivated, collaborative, and eager to contribute new ideas.

Preferred Qualifications

• Experience supporting digital marketing campaigns for consumer brands, e-commerce, or retail businesses.
• Experience working with Shopify.
• Familiarity with email marketing platforms such as Mailchimp or similar platforms.
• Understanding of major social media platforms and digital marketing best practices.

Tools and Technologies

• Shopify
• Amazon
• Mailchimp
• Impact platform
• Meta advertising
• Canva
• Adobe Photoshop

Additional Preferred Skills

• Experience creating digital marketing assets for social media, email marketing, websites, or paid advertising.
• Familiarity with Canva, Adobe Photoshop, or similar graphic design software.
• Experience supporting influencer or affiliate marketing programs.
• Basic understanding of Meta advertising and digital marketing creative best practices.
• Experience working with analytics and marketing reporting.
• Passion for consumer products, e-commerce, and emerging marketing trends.

Work Location

Hybrid role based in Ridgefield Park, NJ 07660. After the training period, the schedule includes 1 day work from home.

Compensation

$60,000 per year.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance