Marketing Specialist

On-site Marketing Specialist role at BECU in Washington State, focused on supporting advisor-based business units (mortgage, business banking, wealth management) with marketing plan development, campaign coordination, and analytics, with a salary range of USD 80,200 to 115,700 per year.

Responsibilities

• Act as the primary marketing contact for assigned business units, fostering strong partnerships and delivering strategic marketing support.
• Collaborate with internal stakeholders to translate business goals, sales priorities, and member needs into effective marketing initiatives.
• Develop comprehensive marketing plans and project briefs aligned with campaign objectives.
• Plan and execute multi-channel campaigns across digital, social, print, email, and other channels.
• Manage project timelines, deliverables, logistics, and stakeholder communications to ensure timely campaign delivery.
• Track campaign performance, generate reports, analyze results, and propose data-driven improvements.
• Conduct market, industry, and competitor research to identify trends and opportunities.
• Coordinate with internal teams and external vendors to deliver projects on time, within scope, and in line with brand standards.
• Support budget tracking and expense management for assigned marketing initiatives.
• Maintain consistency of brand messaging and visual identity across all marketing materials.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related field, or an equivalent combination of education and experience.
• Minimum 1 year of professional marketing experience.

Technologies

• Microsoft Office

Benefits

• 401(k) Company Match (up to 3%)
• 4% annual contribution to your 401(k) by BECU
• Medical, Dental and Vision coverage (family contributions as well)
• PTO Program + Exchange Program
• Tuition Reimbursement Program
• BECU Cares volunteer time off + donation match