Kennesaw State University is seeking a Marketing Specialist to support Housing and Residence Life and related assigned Business Services areas. In this onsite role in Kennesaw, GA, you will perform marketing analysis to identify enrollment growth opportunities, develop campaign messaging, and help ensure brand consistency across multiple channels.
Working as an independent liaison to department leadership, you will translate data into marketing plans, coordinate multi-channel initiatives, and partner with creative and digital teams to produce content that supports recruitment and retention goals.
Role Summary
- Conduct marketing analysis to support enrollment growth strategies at the department, unit, and/or college level.
- Create marketing campaigns using formats such as website and print materials, then analyze results to measure effectiveness.
- Develop and manage advertising message and concept direction to maintain brand consistency across marketing channels.
Responsibilities
- Develop, implement, and execute assigned department marketing plans and strategies.
- Organize and oversee multi-channel marketing campaigns to grow business and meet project goals.
- Apply best practices through appropriate media channels.
- Analyze marketing plan performance while meeting deadlines and project requirements.
- Draft lead engagement and relationship management strategies leveraging technology.
- Collaborate with SEO and digital teams to support an effective website content strategy.
- Maintain assigned marketing campaign budgets.
- Write compelling content for a variety of marketing channels.
- Partner with key supplier partners to build and optimize customer experience and satisfaction.
- Share knowledge with marketing peers and assist with cross promotion programs.
Department Context
- Serve as the liaison to assigned Business Services department(s), which may include Housing and Residence Life and other areas such as Financial Aid, University Dining, Retail Services, Parking and Transportation, Talon One Service Center, Talon, Card Services, Door Access, and Community and Profession Education.
- Build and maintain partnerships within assigned department(s) by understanding business strategies, objectives, and expectations.
- Develop and manage comprehensive marketing strategy for assigned department(s), including campaigns, projects, digital marketing efforts, and events.
- Collaborate with department leadership to plan, create, and evaluate strategic communications initiatives.
- Plan and manage project communications by monitoring status, managing changes, and communicating between assigned department(s) and the marketing team.
- Develop content ideas and work with the creative team to produce graphics for digital and print materials.
- Work with communications and digital marketing teams to create copy and distribute content across email, web, and social media.
- Coordinate meetings with departmental leadership to review communications, updates, and goals.
- Oversee production processes and day-to-day project activities, including analytical data analysis for marketing materials.
- Create, plan, and execute engaging and interactive content strategy aligned to department goals.
- Evaluate and analyze marketing initiatives to determine the effectiveness of implemented strategies.
Location
- Kennesaw campus (Primary): 1000 Chastain Road NW, Kennesaw, GA 30144 (onsite).
- Marietta campus (Also listed): 1100 South Marietta Parkway, Marietta, GA 30060.
Minimum Qualifications
- Bachelor’s degree from an accredited institution of higher education in Marketing, Business, or related field.
- Two (2) years of experience building complex marketing programs and campaigns across multiple channels.
- Ability to conduct and utilize market research techniques and data analysis.
- Ability to facilitate complex marketing campaigns and project management.
- Ability to participate in local, regional, national, and international discussions and initiatives related to standards, best practices, and new concepts for recruitment and retention.
- Ability to research, write, and edit original content for print, online, multi-media, and social media.
- Ability to handle multiple tasks or projects while meeting assigned deadlines.
- Knowledge of strategic and operational planning for campaigns and marketing projects.
- Knowledge of traditional and emerging marketing channels.
- Familiarity with trends, technologies, and methodologies in graphic design, web design, and production.
- Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management, and presentation skills.
- Proficiency with relevant computer applications and programs, including Microsoft Office suite, HTML/web design, Adobe Creative suite, SEO, and Google Analytics.
- Strong attention to detail and follow-up skills, plus strong coaching and negotiation skills.
- Strong customer service skills and phone and email etiquette.
Preferred Qualifications
- An advanced degree from an accredited institution of higher education in a related field.
- Previous Marketing experience in higher education.
- BrightEdge SEO platform experience.
- Experience with advanced Google Analytics and Microsoft Office suite.
- Experience in project management, social media, event planning, print, and direct mail.
- Experience with graphic design and layout, publishing, copyright and open access, metadata, writing, editing, and accurately proofreading information.
Technologies
- BrightEdge SEO platform
- Advanced Google Analytics
- Microsoft Office suite
- HTML/web design
- Adobe Creative suite
- SEO
- Google Analytics
Additional Information
- This is not a supervisory position.
- Financial responsibilities are included.
- No driving is required.
- This role is not considered a position of trust.
- No purchasing card (P-Card) is required.
- Travel may be required 1% to 24% of the time.
- No security clearance is required.
USG Core Values
- Integrity, Excellence, Accountability, and Respect.
Equal Employment Opportunity
Kennesaw State University is an Equal Employment Opportunity Employer and prohibits harassment of or discrimination against any person due to protected characteristics including race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status.
Background Check and References
- Final candidates must consent to a criminal background investigation per the University System of Georgia background check policy.
- Final candidates may be asked to disclose criminal record history during initial screening and prior to a conditional offer.
- Applicants must include professional references as part of the application process.
- Some roles may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening, and/or verification of academic credentials.
Background check policy document: https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf.
