Marketing Operations Specialist

CreativeOne is seeking a Marketing Operations Specialist in Leawood, KS (onsite) to manage advisor-facing platforms, email marketing, automation, and cross-channel campaigns.

Responsibilities

• Oversee end-to-end management of advisor-facing marketing platforms, including EngageOne (white-labeled Snappy Kraken) and Levitate; onboard advisors, provide ongoing support, handle tickets, schedule content, and be the primary contact for advisors on email nurture and social content needs; maintain advisor rosters and ensure compliance across platforms.
• Build and dispatch marketing emails in HubSpot per templates and brand standards; support A/B tests, list segmentation, and performance tracking under the Marketing Manager.
• Configure and own marketing automation workflows in HubSpot and GoHighLevel; manage assigned workflows end-to-end and collaborate on larger builds with the Marketing Automations Specialist.
• Create and monitor Zaps, troubleshoot connections, and escalate systemic issues; follow established patterns and documentation for Zap construction.
• Schedule and publish social content across LinkedIn, Facebook, and other platforms using approved creatives; maintain publishing calendars and ensure timely delivery across advisor and brand accounts.
• Serve as the day-to-day liaison with platform vendors such as Snappy Kraken and Levitate; escalate issues, coordinate feature requests, and relay updates to the Marketing Manager.
• Maintain and update standard operating procedures for owned processes; document new procedures with visuals using Scribe alongside written documentation.
• Leverage AI tools to accelerate execution and improve output quality; apply AI-assisted development to build lightweight marketing tools and mini-apps for other teams without requiring formal coding.
• Adapt across digital channels as business needs evolve and own delivery within new channels and platforms as they come online.
• Track, analyze, and report on performance metrics across owned channels; generate standard reports, flag anomalies, and contribute to analytics capabilities.

Requirements

• Hands-on experience with marketing automation platforms such as HubSpot, GoHighLevel, ActiveCampaign, or comparable tools.
• Solid understanding of email marketing fundamentals including deliverability, segmentation, workflows, A/B testing, and performance metrics.
• Ability to configure automation workflows and understand trigger, action, and condition logic.
• Comfort managing integrations between platforms, with Zapier experience strongly preferred.
• Detail-oriented with strong organizational and follow-through skills.
• Excellent written and verbal communication abilities.
• Ability to manage multiple concurrent tasks and prioritize effectively.
• Professional and responsive demeanor when interacting with advisors and vendors.
• Demonstrated use of AI tools (such as ChatGPT or Claude) in professional or project contexts to accelerate marketing work.
• Experience with AI-assisted development (vibe coding) to build functional marketing tools; strong prompting skills required; no formal coding language proficiency needed.
• Comfort working with data and marketing performance metrics; ability to pull reports and identify trends across channels.
• Education: Bachelor's degree preferred; minimum three years of relevant experience.

Compensation and Tools

• Salary: USD 59,000 per year
• Technologies used include HubSpot, GoHighLevel, ActiveCampaign, Zapier, Scribe, Claude, ChatGPT, EngageOne, Levitate, Snappy Kraken, Asana, Monday.com, ClickUp

Benefits

• 401(k) and 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Why join CreativeOne?

• Energetic and fun work environment
• Culture focused on solutions and results
• Opportunities for growth and development

We are looking for a person who

• Is a detail-oriented executor who follows established processes and asks smart questions when things don’t look right
• Understands how marketing automation workflows, email sequences, and platform integrations fit together
• Can manage a vendor-provided advisor program with professionalism and responsiveness
• Is comfortable across multiple platforms and quick to learn new tools
• Thrives in a structured environment with clear SOPs, ownership, and accountability
• Uses AI tools as part of the workflow to move faster and build solutions that would otherwise require a developer

Demonstrate and represent our core values

• Provide Unreasonably Excellent Service
• Love What We Do
• Act With Integrity
• Collaborate Courageously
• Evolve With Purpose

Application Question(s)

• Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?
• Please confirm you understand this is an onsite, in-office role in Overland Park, Kansas, and is not eligible for hybrid or remote work.