Marketing Director – Skilled Nursing Facility

Responsibilities

• A high energy, field based development role aimed at boosting census by cultivating strong referral networks.
• Build and nurture relationships with hospitals, physicians, discharge planners, case managers, LTACHs, home health agencies, hospice providers, and community groups.
• Engage daily with referral sources to generate skilled nursing admissions.
• Oversee referrals from initial inquiry through the admission process.
• Track pending referrals and insurance authorizations, ensuring timely follow up.
• Coordinate with interdisciplinary teams to ensure smooth resident transitions.
• Represent Huntsville Health Care Center within the community to raise visibility.
• Develop new referral partnerships while strengthening existing ones.
• Monitor referral trends and implement strategies to increase occupancy.
• Serve as a trusted resource for healthcare professionals across the territory.

Requirements

• Previous marketing or admissions experience in a Skilled Nursing Facility.
• Proven success in increasing census within a SNF setting.
• Strong understanding of Medicare, managed care, insurance authorizations, and hospital discharge processes.
• Experience building referral relationships with hospitals and physicians.
• Excellent communication and relationship-building skills.
• Self-motivated professional who requires little supervision.
• Valid driver’s license with reliable transportation.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

The ideal candidate

• Loves being out in the field each day.
• Is energized by networking and relationship building.
• Understands that every referral matters.
• enjoys healthy competition and surpassing census goals.
• Knows how to earn trust with referral partners.
• Can independently manage the territory and prioritize opportunities.
• Takes ownership of results and celebrates occupancy growth.

This position is best for someone who

• Prefers being on the road rather than at a desk.
• Enjoys meeting new people every day.
• Understands the urgency of post-acute admissions.
• Has successfully marketed a skilled nursing facility before.
• Wants the freedom to build relationships while making a direct impact on facility success.