Marketing Director

Lifescape, a Denver-based leader in luxury outdoor living, seeks a Marketing Director to guide strategic planning, creative direction, content development, and multi-channel campaigns across its marketing ecosystem. The role aims to generate high-quality opportunities, grow recurring property care revenue, and elevate Lifescape’s premium brand in a competitive market. The position is onsite in Denver, with a salary range of USD 125,000 to 140,000 per year.

Responsibilities

• Craft and oversee yearly and seasonal marketing plans.
• Align marketing initiatives with growth targets across Lifescape's service lines.
• Identify key opportunities in design-build and property care markets and set priorities.
• Design and implement integrated, multi-channel campaigns that synchronize messaging, timing, and brand across digital, print, email, referrals, sales enablement, and reviews.
• Provide creative direction to ensure a cohesive, premium brand presence across all efforts.
• Define the creative vision, write clear briefs, and guide concept development for campaigns and assets.
• Oversee production of marketing assets such as direct mail, print collateral, presentations, proposals, and digital assets through internal teams and external partners.
• Review and approve creative work to ensure quality, consistency, and alignment with brand standards.
• Act as the primary liaison with design vendors, managing timelines and deliverables.
• Maintain and elevate Lifescape’s brand standards across all channels and touchpoints.
• Serve as a brand ambassador across initiatives.
• Create and refine email newsletters, blog content, social posts, editorials, and marketing messaging.
• Ensure clarity and consistency with the brand voice.
• Translate complex design-build projects into compelling, accessible narratives.
• Manage website creative and content, coordinating with website and SEO vendors and meeting with SEO partners regularly.
• Coordinate cross-functional initiatives that involve internal teams and external partners.
• Maintain timelines, priorities, and deliverables across multiple concurrent projects to protect quality and brand integrity.
• Lead end-to-end planning and execution of industry award submissions, including project selection, photographer coordination, asset organization, and narrative development, and submit projects across awards and publications.
• Manage editorial relationships and support PR initiatives.
• Support lead generation, tracking, and conversion efforts.
• Create tools and templates to streamline the sales process.
• Align marketing activities with client experience and revenue-generation goals.
• Manage relationships with ancillary architecture and design associations within the built environment.
• Build repeatable workflows for campaigns, content production, and award submissions.
• Improve efficiency, scalability, and organization across marketing operations by documenting processes and reducing ad hoc work.
• Coordinate with agencies, photographers, publications, and production vendors to ensure quality and brand consistency.

Requirements

• Senior marketing experience at a director level, ideally in luxury brands, architecture, design, or the built environment.
• Proven ability to lead strategy while hands-on executing across multiple disciplines.
• Strong visual design skills and proficiency with Adobe Creative Suite.
• Excellent writing and editorial capabilities.
• Experience delivering complex, multi-channel marketing campaigns.
• Advanced project management and organizational skills.
• Ability to manage vendors and external partners effectively.
• Strategic thinker with a high standard for creative excellence.
• Experience with industry awards and publications.
• Familiarity with CRM systems and sales enablement tools.
• Working knowledge of SEO and website content strategy.
• Experience marketing high-value, custom design-build services.

Technologies

• Adobe Creative Suite

Benefits

• 401(k) retirement plan with company matching
• Medical insurance coverage
• Dental insurance
• Vision insurance
• Flexible Spending Account / Health Savings Account options
• PerkSpot employee perks program
• Long-term disability and life insurance
• Paid time off
• Tuition reimbursement after one year of service