Marketing Director

Friedman Real Estate seeks a hands-on Marketing Director to lead and evolve the marketing function across all business lines in Farmington Hills, MI.

Responsibilities

• Lead, manage, and hold the marketing team accountable for performance, priorities, execution, and results.
• Build a culture of ownership, collaboration, continuous improvement, and service to internal stakeholders.
• Set priorities, allocate resources, and keep the team focused on highest-impact initiatives.
• Partner with company leadership to align marketing work with organizational vision, strategic priorities, and revenue goals.
• Develop and execute a comprehensive marketing strategy supporting Friedman and all business units.
• Create annual marketing plans, budgets, campaigns, and measurable objectives aligned with company goals.
• Ensure marketing efforts support brand awareness, client acquisition, recruiting, retention, and business development.
• Evaluate market trends, competitive dynamics, audience behavior, and emerging opportunities to inform strategy.
• Improve marketing effectiveness using data, analytics, testing, and optimization.
• Maintain consistent brand positioning, messaging, and visual standards across business units and platforms.
• Lead content strategy and oversee development of high-quality content for thought leadership, sales enablement, recruiting, and brand awareness.
• Collaborate with subject matter experts and business leaders to identify stories, insights, accomplishments, and market intelligence.
• Oversee external communications, including digital content, email marketing, social media, and PR.
• Oversee digital marketing across websites, SEO, AI search optimization, paid media, email marketing, marketing automation, social media, and related channels.
• Ensure campaigns drive awareness, engagement, qualified opportunities, and measurable business outcomes.
• Build reporting processes and dashboards that deliver performance insights and actionable recommendations.
• Use data and technology to optimize marketing effectiveness and ROI.
• Partner with revenue-generating teams to support growth initiatives and business development efforts.
• Coordinate with leaders across revenue business units, sales, and corporate functions to translate priorities into marketing programs.
• Serve as a trusted advisor on brand strategy, communications, marketing investments, and market positioning.
• Ensure marketing operates as a business partner that creates value across the organization.
• Lead marketing project prioritization, workflow management, and resource allocation.
• Ensure projects are delivered with quality, consistency, and accountability.
• Establish scalable systems, processes, and best practices to improve team effectiveness.
• Leverage AI and emerging technologies to increase efficiency in content development, campaign execution, and reporting while maintaining quality standards.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 10+ years of progressive marketing experience with broad exposure across multiple marketing disciplines.
• 5+ years of leadership experience managing and developing marketing professionals.
• Proven success creating and executing integrated marketing strategies.
• Experience leading brand, content, digital, communications, and demand generation initiatives.
• Strong understanding of marketing analytics, measurement, campaign performance, and ROI.
• Exceptional communication, project management, and organizational skills.
• Ability to balance strategic thinking with hands-on execution.

Technologies

• AI-driven tools
• Data and analytics
• AI search optimization
• Paid media
• Marketing automation
• EOS®
• AI and emerging technologies

Preferred

• Experience in commercial real estate, property management, construction, financial services, professional services, or related industries.
• Experience working within a multi-business-unit organization.
• Experience leveraging AI and marketing technology platforms to improve marketing effectiveness.
• Experience operating within an EOS® or accountability-based management environment.

Key Competencies

• Strategic thinking
• Marketing & brand leadership
• Team development & coaching
• Project prioritization & execution
• Data-driven decision making
• Communication & influence
• Creativity & innovation
• Customer & client focus

What Success Looks Like

• A high-performing, accountable marketing team.
• Clear alignment between marketing activities and business objectives.
• Strong, consistent brand representation across all business units.
• Increased awareness, engagement, and lead generation across target audiences.
• Meaningful performance metrics and reporting that inform decision-making.
• Effective partnership with business leaders and revenue-generating teams.
• Consistent execution of high-impact marketing initiatives that contribute to company growth.