What we offer This onsite role in Guayama, PR provides housing from the employer and a leadership opportunity to shape the marketing strategy for a premier shopping center. You will collaborate with a local team to elevate brand visibility, cultivate community partnerships, and drive digital engagement that supports tenant success.

Benefits

Housing provided by employer

Overview

Lead the marketing strategy for Céntrico shopping center, guiding strategic planning, public relations, digital marketing, events, tourism collaborations, tenant communications, internal messaging, and customer service excellence.

Responsibilities

Execute the annual marketing plan across all platforms and channels to meet the mall and center objectives.
Develop campaigns that raise Céntrico brand awareness and highlight center offerings.
Apply innovative marketing tactics to address mall needs and opportunities.
Measure program performance against established KPIs and report insights.
Oversee production and use of promotional materials and collateral for in-mall activities, ensuring brand consistency.
Distribute mall communications materials created by agencies or advertisers in line with brand guidelines.
Manage agency and vendor relationships and ensure alignment with the budget.
Monitor competitive activity, sales, and foot traffic to inform strategy; log tenant sales monthly and categorize by segment.
Forecast sales trends and take proactive steps to grow market share; secure collaborations with community organizations and municipalities for events at the mall.
Coordinate with digital agencies and PR partners to provide event information and media opportunities; maintain up-to-date media contacts and track press coverage.
Develop and execute an integrated online marketing strategy; lead the digital marketing team to increase visibility and site traffic using PPC, SEO, Google Ads, Google Analytics, email campaigns, blogs, forums, and social networks.
Measure return on investment and analyze results to guide decisions.
Keep website content current and manage domain renovations, SSL certificates, and related maintenance.
Maintain active presence on social media platforms (Facebook, Instagram, Twitter, TikTok) and ensure content remains current.
Supervise internal and external digital marketing resources to guarantee brand alignment across channels.
Stay informed on new developments in digital technology and motivate the team to achieve objectives.
Plan and execute special events to raise awareness, traffic, and sales; establish KPIs and evaluate performance against marketing goals.
Develop collaborations with brands and companies sharing similar values; align efforts with holidays and sales to maximize traffic.
Coordinate tourism-related initiatives with municipal or regional partners, including potential tourism-focused activities and transportation partnerships.
Oversee consumer advertising in the market, including local hotels and niche markets; monitor visitor trends and retailer communications.
Maintain a current list of tenant and advertising contacts; keep retailers informed about marketing activities and opportunities.
Secure retailer offers to enhance sales generation programs and implement strategies to boost retailer performance.
Apply national and local retailer trends to optimize collaboration opportunities; manage communications between owners, partners, and mall administration.
Maintain strong relationships with tenants, partners, and mall personnel; promptly respond to information requests and coordinate meetings as needed.
Maintain the customer service manual and orientation program; use customer service data to inform marketing initiatives.
Ensure quality standards are met in the execution of all programs.

Requirements

Bachelor's degree in Marketing, Business, or a related field; Master’s degree preferred.
3+ years of experience in marketing, planning, and budgeting.
Self-starter capable of working with minimal supervision and guiding subcontractors.
Strong written and verbal communication skills.
Creative and analytical thinker with hands-on experience in marketing strategy, online marketing, and social media planning.
Proven experience directing agency partnerships.
Solid data skills with the ability to set goals and analyze performance against targets.
Attention to detail and proactive in delivering results.
Experience in planning and executing special events or sponsorships.
Strong presentation skills.
Relocation to Guayama, PR required; housing provided by employer.
Experience driving data-based decisions by measuring marketing effectiveness.
Bi-lingual in English and Spanish is a must.

Technologies

PPC and SEO
Google Ads and Google Analytics
Email campaigns, blogs, and forums
Social networks: Facebook, Instagram, Twitter, TikTok
SSL certificates and site security

Compensation

USD 3,000.00 – 4,000.00 per month

Location

Guayama, PR 00784 (onsite)

Job Type

Contract

Marketing Director

Job Description