Lead the B2C growth and lead generation engine for SpaceManager Closets in Houston, owning strategy and hands-on execution.

Own the B2C marketing strategy and manage day-to-day execution
Drive qualified homeowner leads and booked design consultations
Manage and optimize Google Ads, paid social, and other digital campaigns
Own marketing performance metrics: cost per lead, conversion rates, website traffic, booked consultations, and marketing-influenced revenue
Manage HubSpot including marketing automation, lead nurture, attribution, and reporting
Build and improve landing pages, offers, forms, email campaigns, and conversion paths
Lead content strategy based on homeowner questions about cost, options, comparisons, design, and process
Partner with the videographer to develop project, educational, customer, and social video content
Collaborate with sales/design to understand lead quality, buyer questions, objections, and conversion
Drive local SEO, reviews, website performance, email, social media, and other B2C growth initiatives
Manage select outside marketing vendors and specialists when needed
Test new channels, campaigns, offers, creative, and AI tools to identify growth opportunities
Build the marketing calendar and keep projects moving

8+ years of B2C marketing experience with measurable responsibility for lead generation, customer acquisition, or revenue growth
Hands-on experience with Google Ads, paid social, digital marketing, email marketing, content marketing, and lead generation
Experience with HubSpot or a comparable CRM/marketing automation platform
Strong understanding of landing pages, funnels, conversion optimization, attribution, and lead nurturing
Comfort using analytics and marketing data to guide decisions
Strong writing, communication, project management, and organizational skills
Ability to manage multiple priorities and move projects forward independently

Experience marketing directly to homeowners in home improvement, home services, remodeling, custom closets or cabinetry, kitchen and bath, roofing/windows/flooring/HVAC, interior design, residential construction, or other high-ticket B2C/considered-purchase businesses
Experience with local SEO, Google Business Profile, video marketing, They Ask, You Answer, conversion optimization, and AI marketing tools

Serving Houston homeowners for more than 25 years
Direct access to the CEO, meaningful ownership, and an in-house videographer
Resources to execute plus room to test new ideas

Location: Houston, TX (onsite) | Salary: USD 85,000 - 110,000 per year | Minimum experience: 8 years

Marketing Director - B2C Growth & Lead Generation

Job Description