Marketing Coordinator

Support museum visibility and audience growth through coordinated digital and print marketing for the Florence Griswold Museum.

Responsibilities

• Coordinate the marketing calendar and production schedules for exhibitions, programs, events, membership, development initiatives, visitor information, and institutional communications
• Develop advertising schedules, coordinate placements, and track deadlines and specifications
• Collaborate with the supervisor and creative partners to produce accurate, on-brand materials within approved budgets
• Create, edit, proofread, schedule, and publish content for the Museum website, email, social media, and other digital platforms using the institutional voice
• Complete routine website updates and coordinate more complex site changes with internal staff or outside partners
• Help ensure online information is timely, accurate, accessible, and consistent
• Maintain a coordinated social media presence, including content development and monitoring questions and comments
• Route or respond to inquiries according to Museum practices
• Research, write, photograph or film, produce, organize, and share digital content for social media and online platforms
• Update media, cultural, tourism, community, and event calendars with Museum exhibitions, programs, and activities
• Coordinate creation and distribution of brochures, posters, advertisements, flyers, signage, promotional materials, and related collateral
• Maintain marketing databases, media lists, press clippings, photography, image assets, project files, permissions, and other department records
• Assist with press materials, media outreach, publicity tracking, and responses to routine media or public-information requests as directed
• Support audience-development efforts including visitor and member research, surveys, promotional campaigns, and organizing attendance and campaign information
• Compile routine marketing results and prepare reports or summaries covering advertising, promotions, website activity, social media, attendance, and audience engagement
• Coordinate promotional partnerships, packages, and incentives with tourism organizations, community groups, cultural partners, and local businesses as assigned
• Help market earned-income activities including the Museum Shop, publications, food service, rentals, and special events
• Collaborate with advancement staff on communications supporting membership, fundraising, sponsorships, donor engagement, and institutional events
• Provide administrative and project support to the Senior Director, Marketing and Communications, including purchasing, invoices, schedules, vendor coordination, meeting preparation, and file management
• Collaborate with colleagues to implement Museum goals and participate in staff, planning, and committee meetings as requested
• Attend events and meetings outside regular business hours as required throughout the year

Requirements

• Excellent writing, editing, proofreading, verbal communication, and organizational skills with strong attention to accuracy, detail, deadlines, and brand consistency
• Experience or education in marketing, communications, public relations, advertising, journalism, digital media, nonprofit communications, museums, or a related field
• Ability to create and adapt content for websites, email, social media, print, advertising, and other communication channels
• Working knowledge of social media platforms, content-management systems, email-marketing tools, digital asset organization, and basic performance reporting
• Ability to take photographs or video and prepare simple digital content; experience coordinating with designers, photographers, videographers, printers, or media partners preferred
• Proficiency with Microsoft 365, including Teams, Outlook, Word, Excel, and PowerPoint; ability to learn new communications technologies and processes
• Strong project-management skills and ability to coordinate multiple projects, contributors, schedules, vendors, and deadlines
• Collaborative approach and ability to work effectively with staff, trustees, volunteers, community partners, media contacts, and vendors
• Commitment to public service, accessibility, continuous improvement, professional integrity, and responsible representation of the Museum’s mission and programs
• Ability to use audience and campaign information to identify patterns, organize work, and recommend practical improvements
• Bachelor’s degree or an equivalent combination of relevant education and experience
• Interest in museums, American art, history, nature, tourism, and cultural organizations preferred

Technologies

• Microsoft 365 (Teams, Outlook, Word, Excel, PowerPoint)
• Content-management systems
• Email-marketing tools

Benefits

• 401(k) matching
• Employee discount
• Paid time off

Physical Requirements

• Work is performed primarily indoors and occasionally outdoors in public spaces, offices, galleries, historic buildings, grounds, and event locations; compliance with Museum health and safety protocols required
• Routinely uses computers, telephones, cameras or mobile devices, and standard office equipment; frequently communicates in person and through electronic channels
• Move throughout the Museum campus, ascend and descend stairs, and stand or sit for extended periods
• Occasionally lift, drag, or move up to 25 pounds unassisted
• Reasonable accommodations may be made to enable qualified individuals with a disability to perform essential functions, to the extent the Museum may do so without undue hardship

Location: Old Lyme, CT (onsite)

Salary: USD 56,000 - 61,000 per year

Education: Bachelor’s degree or an equivalent combination of relevant education and experience