Marketing Jobs in Old Lyme, CT

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Marketing Coordinator

Florence Griswold Museum Old Lyme, CT

Old Lyme, CT

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$56k - $61k/yr Full time Marketing Campaign Management Channel Management

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Job Description

Support museum visibility and audience growth through coordinated digital and print marketing for the Florence Griswold Museum.

Responsibilities

Coordinate the marketing calendar and production schedules for exhibitions, programs, events, membership, development initiatives, visitor information, and institutional communications
Develop advertising schedules, coordinate placements, and track deadlines and specifications
Collaborate with the supervisor and creative partners to produce accurate, on-brand materials within approved budgets
Create, edit, proofread, schedule, and publish content for the Museum website, email, social media, and other digital platforms using the institutional voice
Complete routine website updates and coordinate more complex site changes with internal staff or outside partners
Help ensure online information is timely, accurate, accessible, and consistent
Maintain a coordinated social media presence, including content development and monitoring questions and comments
Route or respond to inquiries according to Museum practices
Research, write, photograph or film, produce, organize, and share digital content for social media and online platforms
Update media, cultural, tourism, community, and event calendars with Museum exhibitions, programs, and activities
Coordinate creation and distribution of brochures, posters, advertisements, flyers, signage, promotional materials, and related collateral
Maintain marketing databases, media lists, press clippings, photography, image assets, project files, permissions, and other department records
Assist with press materials, media outreach, publicity tracking, and responses to routine media or public-information requests as directed
Support audience-development efforts including visitor and member research, surveys, promotional campaigns, and organizing attendance and campaign information
Compile routine marketing results and prepare reports or summaries covering advertising, promotions, website activity, social media, attendance, and audience engagement
Coordinate promotional partnerships, packages, and incentives with tourism organizations, community groups, cultural partners, and local businesses as assigned
Help market earned-income activities including the Museum Shop, publications, food service, rentals, and special events
Collaborate with advancement staff on communications supporting membership, fundraising, sponsorships, donor engagement, and institutional events
Provide administrative and project support to the Senior Director, Marketing and Communications, including purchasing, invoices, schedules, vendor coordination, meeting preparation, and file management
Collaborate with colleagues to implement Museum goals and participate in staff, planning, and committee meetings as requested
Attend events and meetings outside regular business hours as required throughout the year

Requirements

Excellent writing, editing, proofreading, verbal communication, and organizational skills with strong attention to accuracy, detail, deadlines, and brand consistency
Experience or education in marketing, communications, public relations, advertising, journalism, digital media, nonprofit communications, museums, or a related field
Ability to create and adapt content for websites, email, social media, print, advertising, and other communication channels
Working knowledge of social media platforms, content-management systems, email-marketing tools, digital asset organization, and basic performance reporting
Ability to take photographs or video and prepare simple digital content; experience coordinating with designers, photographers, videographers, printers, or media partners preferred
Proficiency with Microsoft 365, including Teams, Outlook, Word, Excel, and PowerPoint; ability to learn new communications technologies and processes
Strong project-management skills and ability to coordinate multiple projects, contributors, schedules, vendors, and deadlines
Collaborative approach and ability to work effectively with staff, trustees, volunteers, community partners, media contacts, and vendors
Commitment to public service, accessibility, continuous improvement, professional integrity, and responsible representation of the Museum’s mission and programs
Ability to use audience and campaign information to identify patterns, organize work, and recommend practical improvements
Bachelor’s degree or an equivalent combination of relevant education and experience
Interest in museums, American art, history, nature, tourism, and cultural organizations preferred

Technologies

Microsoft 365 (Teams, Outlook, Word, Excel, PowerPoint)
Content-management systems
Email-marketing tools

Benefits

401(k) matching
Employee discount
Paid time off

Physical Requirements

Work is performed primarily indoors and occasionally outdoors in public spaces, offices, galleries, historic buildings, grounds, and event locations; compliance with Museum health and safety protocols required
Routinely uses computers, telephones, cameras or mobile devices, and standard office equipment; frequently communicates in person and through electronic channels
Move throughout the Museum campus, ascend and descend stairs, and stand or sit for extended periods
Occasionally lift, drag, or move up to 25 pounds unassisted
Reasonable accommodations may be made to enable qualified individuals with a disability to perform essential functions, to the extent the Museum may do so without undue hardship

Location: Old Lyme, CT (onsite)

Salary: USD 56,000 - 61,000 per year

Education: Bachelor’s degree or an equivalent combination of relevant education and experience

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