Marketing & Content Coordinator

Curl Evolution is hiring a part-time Marketing & Content Coordinator to help manage in-house marketing for Curl Evolution and the product brand Juicy Curls. This onsite role in Babylon, NY offers a flexible schedule (15 to 20 hours per week) and the ability to work efficiently with AI tools, marketing technology, and a Virtual Assistant workflow.

What you’ll do

You’ll own weekly content and campaign execution, turning marketing ideas into measurable output across email, SMS, blog, and short-form video. You’ll also contribute to product messaging and promotional planning, ensuring brand consistency for both Curl Evolution and Juicy Curls.

• Create, build, and schedule 2 marketing emails per week
• Create and schedule 1 SMS campaign every two weeks
• Develop promotions, educational content, and product messaging
• Track email/SMS performance and identify what’s working
• Write and publish 1 blog post per week, using SEO best practices to support organic traffic
• Repurpose blog content into emails and social media
• Assist with Shopify and website content as needed
• Create 2 short-form videos per week (generally 30 seconds or less), including filming salon team members, salon services, transformations, education, and behind-the-scenes moments
• Edit videos into polished Reels/short-form content, using strong hooks and content opportunities identified inside the salon
• Maintain a consistent Curl Evolution and Juicy Curls brand voice

Influencer and PR outreach

You’ll help grow awareness through influencer research and ongoing tracking, while also pursuing PR and founder-led opportunities relevant to Curl Evolution and Juicy Curls.

• Research potential influencers and micro-influencers
• Conduct influencer outreach and maintain/update an influencer database
• Track products sent, responses, posts, content, and follow-ups
• Identify potential long-term Juicy Curls ambassadors and partnerships
• Research and pursue opportunities including podcasts, media and press opportunities, speaking engagements, beauty and curl-industry collaborations, cosmetology education opportunities, local community partnerships, awards, and business recognition
• Support influencer and brand collaborations, including initial outreach and follow-up needed to turn opportunities into conversations

Workflow ownership with AI + a Virtual Assistant

You’ll coordinate the marketing workflow from start to finish by determining what needs to get done, using the resources provided, and ensuring completion.

What you bring

• Creative but highly organized
• Comfortable filming and editing short-form video
• A strong writer and communicator
• Familiar with Instagram, Reels, and current social media trends
• Comfortable with email marketing platforms and working in Shopify
• Experienced with or excited about using AI tools
• Able to manage multiple small projects and deadlines
• Comfortable delegating tasks and following up on them
• Resourceful: research answers instead of waiting for step-by-step direction
• Interested in beauty, hair, ecommerce, or consumer brands
• Able to work independently and take ownership of results
• Experience in beauty or curly hair is a plus

Tools you’ll use

• AI (including ChatGPT, Claude)
• Shopify
• Blog/SEO tools
• Marketing technology and other available resources

Schedule and pay

• Position: Part-time, in-house
• Location: In person, Babylon, NY 11702
• Hours: 15 to 20 hours per week
• Pay: $28 to $30 per hour
• Benefits: Flexible schedule