Marketing and Social Media Coordinator

The City of Norfolk seeks a Marketing and Social Media Coordinator to drive strategic communications across social channels, public relations, events, and stakeholder engagement to support economic development.

Responsibilities

• Create and oversee cross platform social media plans and content to highlight city initiatives, events, and community engagement.
• Track performance with analytics, refine content, and adjust strategies based on data insights.
• Prepare and distribute press releases, newsletters, and media advisories for events such as ribbon cuttings, grand openings, and other economic development activities.
• Support the planning and promotion of major public events, including grand openings and ribbon cuttings.
• Represent the city at events, maintaining clear messaging and consistent branding.
• Serve as a liaison among the department, the City Communications Department, local businesses, and community partners to ensure aligned messaging.
• Collaborate with internal teams and external consultants to plan and execute departmental programs.
• Assist the Communications Director with administrative tasks, including creating presentations, reports, and briefing materials.
• Contribute to the development of communications and public relations policies and procedures.
• Design and coordinate campaigns and multimedia projects that highlight goals and achievements.
• Ensure all communications align with the city brand voice and identity.
• Coordinate grant proposals and assist with budgeting processes related to communication projects.

Requirements

• Demonstrated experience in social media content creation and management, public relations, and event planning.
• Familiarity with current economic development initiatives and Norfolk city developments.
• Strong writing and editing skills with a professional content portfolio.
• Proficiency with social media platforms, content management systems, and analytics tools.
• Excellent interpersonal and organizational abilities with the capacity to manage multiple projects.
• Familiarity with basic graphic design programs.
• Experience working in or alongside government or municipal organizations is preferred.
• Minimum of three years in related communications, marketing, or public relations roles.
• Bachelor's degree or equivalent education or professional experience.

Compensation

Salary: USD 56,900 to 95,328 per year

Location

Norfolk, Virginia — onsite

Technologies and tools

• Content management systems (CMS)
• Analytics tools
• Social media platforms
• Graphic design programs