Marketing and Development Director

Responsibilities

• Develop and execute a comprehensive annual marketing and communications plan aligned with the school's strategic goals.
• Promote the school to prospective families through print, digital, and community outreach channels.
• Craft compelling stories that spotlight student achievement, teacher excellence, school culture, and academic success.
• Oversee the school's website to ensure content is timely, accurate, and engaging.
• Create brochures, presentations, videos, advertisements, and other promotional materials.
• Coordinate photography and videography to document events and milestones.
• Maintain brand standards across all internal and external communications.
• Serve as a liaison with local media to share positive news stories and school initiatives.
• Design and implement enrollment marketing campaigns to boost recruitment and retention.
• Coordinate open houses, tours, information sessions, and recruitment events.
• Build relationships with prospective families throughout the enrollment process.
• Analyze enrollment data and marketing effectiveness to refine outreach strategies.
• Represent the school at community events, fairs, and networking opportunities.
• Develop and implement an annual fundraising plan that supports the school's mission and initiatives.
• Cultivate relationships with individual donors, alumni, businesses, civic organizations, and community partners.
• Coordinate annual giving campaigns, sponsorships, and fundraising events.
• Identify new funding opportunities and donor prospects; maintain donor records and stewardship.
• Prepare fundraising reports and measure return on investment for fundraising initiatives.
• Research federal, state, local, corporate, and foundation grant opportunities; write compelling proposals aligned with priorities.
• Collaborate with school leadership to identify funding needs and project goals; manage grant timelines and compliance.
• Track grant outcomes and communicate program impact to funders.
• Develop strategic partnerships with local businesses, civic organizations, higher education institutions, and nonprofits.
• Coordinate volunteer opportunities and community engagement initiatives.
• Secure sponsorships for school events, programs, athletics, and student initiatives.
• Represent the school at community meetings and networking events; build relationships expanding internships, mentoring, career exploration, and service learning.
• Collaborate with the Executive Director and leadership team to advance the strategic plan.
• Set annual goals and measurable performance indicators for marketing and development efforts.
• Monitor marketing analytics, enrollment trends, fundraising performance, and engagement metrics; prepare reports for leadership and the board.
• Ensure all communications reflect the school's mission, vision, and values.

Technologies

• Donor management software, CRM systems, and marketing analytics tools

Benefits

• 401(k) matching
• 403(b)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Physical Requirements

• Ability to attend evening and weekend events as needed
• Ability to travel locally for meetings and community events
• Ability to lift up to 25 pounds for event setup and materials

Performance Expectations

• Increased student enrollment and retention
• Growth in community awareness and engagement
• Successful grant awards and secured funding
• Growth in annual fundraising revenue
• Expansion of business and community partnerships
• Higher website traffic, social media engagement, and effective communication
• Positive relationships with families, donors, and community stakeholders

Mission Commitment

The Marketing and Development Director actively supports the school's mission by fostering strong relationships, promoting educational excellence, and securing resources that enhance opportunities for every student. This role contributes to the school's long-term sustainability and community visibility.

Qualifications

• Experience in education, public schools, charter schools, or nonprofit organizations
• Grant writing experience with a track record of successful awards
• Experience planning fundraising campaigns and special events
• Knowledge of donor management software, CRM systems, and marketing analytics tools
• Graphic design and photography/video editing experience
• Excellent storytelling and presentation skills
• Strong networking and relationship-building abilities
• Creative and strategic thinker with strong problem-solving skills
• Ability to manage multiple priorities while meeting deadlines
• Data-driven decision maker who uses analytics to evaluate success
• High level of professionalism, integrity, and confidentiality
• Passion for public education and the mission of charter schools

Pay

• $50,000.00 - $60,000.00 per year

Work Location

• In person