Marketing and Advertising Manager

Rutters Co. is hiring a Marketing and Advertising Manager to strengthen brand visibility and drive lead generation for its roofing and exterior restoration work. In a hybrid setup based in Oshkosh, WI, you will plan and produce content, support digital advertising, and help spotlight jobsite projects and storm response campaigns.

This role connects directly with sales and production teams, with a strong emphasis on capturing real-time jobsite moments, sharing customer education, and maintaining consistent messaging across social and search platforms.

What you’ll do

• Create and manage content for Facebook, Instagram, TikTok, YouTube Shorts, Google Business Profile, and other platforms
• Capture photo and video content at active job sites
• Produce short-form content including reels, before-and-after posts, customer education, storm damage updates, company culture, and recruiting content
• Write engaging captions, hooks, and ad copy
• Build and manage a weekly/monthly content calendar
• Help manage and monitor paid campaigns, including Facebook/Instagram Ads, Google Ads, and Google Local Services Ads
• Track marketing performance such as leads, booked inspections, cost per lead, and ad performance
• Work with the sales team to develop content that supports lead generation and brand trust
• Partner with project managers to capture jobsite content, customer stories, and completed projects
• Support storm response promotion after hail, wind, or severe weather events
• Create content featuring reviews, testimonials, local projects, and community involvement
• Assist with recruiting content for sales reps, project managers, crews, and future hires
• Maintain brand consistency across all platforms and bring new creative ideas regularly
• Monitor competitor marketing and identify ways Rutters Co. can stand out
• Help make Rutters Co. one of the most recognized roofing and exterior companies in its market

Requirements

• Experience creating social media content for a business, brand, or personal platform
• Strong understanding of Facebook, Instagram, TikTok, YouTube Shorts and current social trends
• Ability to shoot and edit short-form video
• Strong writing skills for captions, hooks, and ad copy
• Creative mindset with strong attention to detail
• Organized approach to managing a content calendar
• Comfortable visiting job sites and filming around active construction
• Strong work ethic, ability to move quickly, and willingness to learn roofing, siding, gutters, storm damage, and insurance restoration
• Ability to work independently, take ownership, and maintain a positive, energetic, coachable attitude
• Must be reliable and able to follow through, bringing ideas instead of waiting to be told what to do

Technologies

• Facebook, Instagram, TikTok, YouTube Shorts, Google Business Profile
• Facebook/Instagram Ads, Google Ads, Google Local Services Ads, Meta Ads
• Canva, CapCut, Adobe Premiere, Final Cut, Lightroom, Photoshop

Compensation and schedule

• Location: Hybrid remote in Oshkosh, WI 54902
• Type: Full-time
• Schedule: Some flexibility may be required based on jobsite schedules, weather events, storm response, and company needs
• Pay: $55,000 to $80,000 per year (based on experience and ability)
• Bonuses: Performance bonuses may be available based on content output, lead generation, booked inspections, ad performance, and overall marketing results
• Growth: Opportunity to grow within the company
• Benefits: Flexible schedule

Preferred experience

• Experience in roofing, construction, real estate, home services, or local service business marketing
• Experience with Meta Ads, Google Ads, or Google Local Services Ads
• Experience using Canva, CapCut, Adobe Premiere, Final Cut, Lightroom, Photoshop, or similar tools
• Photography or videography experience
• Drone experience is a plus
• Experience with Google Business Profile
• Experience tracking marketing performance and lead generation
• Basic understanding of CRM systems is a plus

What success looks like

• Increase brand awareness in local markets
• Generate more qualified leads and improve ad performance
• Improve social media consistency with high-quality jobsite and educational content
• Support storm response campaigns after severe weather
• Attract great employees and sales reps while helping Rutters Co. stand out