Internal Marketing Specialist

Internal Marketing Specialist role based onsite in Minneapolis, with a salary range of USD 45,000 to 50,000 per year.

Responsibilities

• Plan and maintain a marketing calendar two months in advance across core channels.
• Translate quarterly themes into monthly topics and weekly action plans.
• Keep the calendar organized and identify gaps or issues during monthly reviews.
• Content Creation and Publishing
• Publish one weekly SEO/GEO blog aligned to brand messaging.
• Produce one to three videos per week for LinkedIn and YouTube.
• Repurpose existing content into social posts, email campaigns, and sales collateral.
• Ensure all content is optimized, accurate, and on brand.
• Website, SEO, and GEO Support
• Perform monthly reviews of SEO performance, site health, and content accuracy.
• Track conversions and analyze performance using Google Analytics and related tools.
• Recommend improvements to search visibility, user experience, and conversions.
• Social Media and Online Visibility
• Support LinkedIn growth and overall online presence.
• Maintain a monthly posting and engagement schedule.
• Monitor performance and adjust strategies based on results.
• Sales and Recruiting Support
• Create marketing materials to support sales and recruiting initiatives.
• Assist with one major quarterly initiative such as a webinar, campaign, or resource.
• Gather feedback and refine materials based on usage.
• Brand and Marketing Maintenance
• Maintain accuracy, consistency, and currency of marketing materials.
• Maintain a library of approved messaging and proof points.
• Update or remove outdated or off brand materials.
• Thought Leadership and External Visibility
• Identify quarterly opportunities for external visibility, such as articles, events, or podcasts.
• Support preparation and track outcomes of those opportunities.
• Candidate Marketing Strategic Project
• Assist in developing and rolling out a candidate-focused marketing plan.
• Help define audiences, messaging, and channels for candidate marketing.

Requirements

• Strong writing, editing, and communication skills.
• Excellent organizational skills and high attention to detail.
• Ability to manage deadlines and multiple projects concurrently.
• Capability to translate strategic direction into concrete marketing work.
• Willingness to learn quickly, ask good questions, and improve through feedback.
• Interest in content marketing, SEO/GEO, social media, video, website content, and digital marketing.
• Basic understanding of marketing analytics; readiness to learn tools such as Google Analytics, Search Console, CMS platforms, and social media platforms.
• Comfort using AI tools to support research, outlines, drafting, repurposing, video creation, and reporting while keeping final judgment human-led.
• Basic design abilities using tools such as Adobe Creative Suite or similar platforms.
• Professionalism, integrity, curiosity, and ability to collaborate with sales, recruiting, leadership, and operations.
• Ability to lead and propose new initiatives with feedback to leverage marketing for business goals.
• Commitment to staying informed on marketing developments, trends, and emerging technologies.

Technologies

• Google Analytics
• Google Search Console
• CMS platforms
• WordPress
• Adobe Creative Suite
• Canva
• LinkedIn
• YouTube
• AI tools
• Email marketing platforms

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Application Question(s)

• If selected for further consideration, are you able to provide three samples/examples from your portfolio?

Work Location

• In person

Ability to Commute

• Minneapolis, MN 55435 (Preferred)