Interactive Marketing Manager

The State of Colorado offers an opportunity to lead the Colorado Lottery’s digital presence from a central onsite location in Denver. This Interactive Marketing Manager role comes with a competitive monthly salary range of USD 6,022 to 7,751, and a chance to shape interactive marketing, digital content, analytics, and eCommerce to boost player engagement and revenue.

Responsibilities

• Lead the strategy, development, and performance of the Colorado Lottery's digital ecosystem, including the public website and mobile application.
• Serve as the primary liaison between marketing, technology, legal, and external vendors to deliver secure, accessible, and high-performing digital platforms.
• Oversee digital content, eCommerce initiatives, analytics, vendor contracts, and compliance to enhance player engagement, optimize performance, and support revenue growth.
• Lead the development and execution of interactive marketing and communications strategies that support organizational goals, product awareness, and customer engagement across digital channels (website, mobile application, email, SMS and mobile push notifications).
• Serve as an interactive advisor and primary point of contact for internal stakeholders, providing guidance on marketing approaches, campaign planning, timelines, and performance measurements.
• Direct the planning, launch, and evaluation of interactive marketing campaigns, including audience targeting, messaging strategy, channel selection, and post-campaign analysis.
• Present interactive marketing strategies, performance results, and recommendations to leadership and other stakeholders in a clear and actionable manner.
• Monitor and analyze complex digital funnels to identify friction points and implement conversion rate optimization strategies.
• Manage digital content strategy and execution for websites, mobile apps, email, push notifications and SMS, ensuring messaging is on strategy, consistent, accessible, aligned with brand standards and campaign objectives and KPIs are achieved.
• Lead the administration and continuous improvement of the Lottery's digital and eCommerce systems, including online sales tools, platform integrations, and vendor-supported technologies.
• Analyze digital and platform performance metrics to assess effectiveness, identify trends, and recommend data-driven improvements to increase engagement and support revenue growth.
• Ensure all marketing and digital communications comply with applicable laws, regulations, accessibility standards (ADA/WCAG 2.1 AA), and organizational policies.
• Collaborate with creative agencies and external vendors on interactive marketing campaigns and initiatives, ensuring deliverables meet scope, quality, budget, and timeline expectations.
• Oversee interactive marketing-related contracts, budgets, and procurement activities, including participating in RFP processes and monitoring vendor performance.
• Track expenditures in the program area and ensure responsible use of funds aligned with program objectives and state procurement policies.
• Collaborate cross-functionally with leadership, legal, information technology, and operations teams to align interactive marketing initiatives with organizational priorities and customer and player needs.

Equity, Diversity, and Inclusion Compliance

The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them.

How to apply

If you are not able to submit an online application, a paper application is available at this link: PDF State Paper Application(Download PDF reader). Paper applications must be received via email to [email protected] by the closing date and time of the application period listed on this announcement.

Methods of Appointment

Appointment to the vacancy or vacancies represented by this announcement is expected to be from the eligible list created. However, at the discretion of the appointing authority, the position(s) may be filled by another method of appointment for a valid articulated business reason.

Step Pay Program

Per the requirements of the Step Pay Program, any former or current State employee must be paid a rate that is equal to or greater than the appropriate step pay rate within their classification's pay range based on completed years in their current class series.