We are seeking a hands-on, contract-to-hire professional to lead CRM and lifecycle marketing for Purity Products’ direct-to-consumer brands. The role focuses on designing and optimizing flows, campaigns, and loyalty initiatives within Klaviyo and Shopify to boost retention and lifetime value. This position is based in Plainview, NY, with a hybrid work arrangement.
Responsibilities
- Develop and refine post-purchase lifecycle programs, including onboarding, habit formation, renewal strategies, cancellation-prevention, win-back, and reactivation campaigns
- Leverage cohort data and retention dashboards to identify drop-off points and craft messaging or offers to re-engage
- Personalize customer journeys based on behavior, preferences, purchase history, lifecycle stage, and subscription status
- Design and optimize lead generation funnels, including landing pages, lead magnets, quiz funnels, referral initiatives, and nurture sequences
- Grow and monetize email and SMS databases by converting new leads into customers
- Architect and launch a loyalty program from the ground up, covering tiering, rewards mechanics, customer challenges, and gamification concepts
- Own the strategy for email and SMS campaigns, including segmentation, Klaviyo setup, deployment, and performance analysis
- Collaborate with paid media, creative, brand, and Shopify teams to bring lifecycle initiatives to market rapidly
Requirements
- At least 5 years of experience in CRM, lifecycle marketing, retention marketing, or related roles, preferably with DTC brand exposure
- Hands-on Klaviyo expertise, including flows, segmentation, dynamic content, campaign execution, reporting, and troubleshooting
- Experience with Shopify and familiarity with subscription platforms such as ReCharge, Stay AI, Loop, or similar
- Strong analytical instincts with comfort in cohort analysis, retention reporting, churn drivers, and opportunities to improve LTV
- Experience building lifecycle programs from scratch rather than maintaining existing campaigns
- Proven ability to develop lead generation funnels that expand email/SMS databases and convert leads into customers
- Interest in loyalty programs, gamification, and customer engagement mechanics
- Strategic thinking about why customers stay or leave, plus the ability to implement solutions directly within the platform
- Commitment to thoughtful personalization so emails, SMS, and touchpoints feel relevant to individuals
Technologies
- Klaviyo
- Shopify
- ReCharge
- Stay AI
- Loop
- Attentive
- Postscript
- Yotpo
- Smile.io
Benefits
- Medical, dental, and vision insurance
- 401(k) retirement plan
- Bonus eligibility up to 20 percent
- Hybrid work setup with in-office Monday through Thursday and remote half-day Friday
- Collaborative and supportive team environment
About Purity Products
Purity Products is a trusted name in premium nutrition with more than 30 years of experience. The company emphasizes science-backed formulations, clinically relevant ingredients, and a loyal customer base that often remains for years. Its product lines span longevity, hair and beauty, joints and mobility, energy, immunity, and whole-body health, all produced to the highest standards by an in-house team of formulators, clinicians, and customer care specialists. Purity Products is entering the next phase of growth, with a plan to expand the team to lead that journey.
Location
The role is based at the Plainview, NY headquarters on Long Island. The schedule is in-office Monday through Thursday, with a remote half-day Friday.
How to Apply
Please submit your resume. All applications are reviewed personally, and if your experience aligns with the description, you will be contacted.
What We Offer
Opportunities across multiple brands with meaningful traffic and visible business impact, in a collaborative and supportive team environment.
About the Team
You will join P2P Labs, a small, entrepreneurial unit within an established company. The team moves quickly, tests often, and grants ownership of domain areas. We value curiosity, collaboration, resourcefulness, and craftsmanship. This is a place where expertise is valued, ideas are heard, and the impact of your work is visible.
Pay
Compensation ranges from $55.00 to $65.00 per hour.
Application Question
Are you able to commute to the Plainview, NY office four days per week?
