Retention Marketing Strategist (Ecommerce + Klaviyo)

Fuel Made seeks a Retention Marketing Strategist to guide retention strategy for Shopify brands using Klaviyo, manage client relationships, and own retention roadmaps to grow customer lifetime value through email and SMS programs.

Responsibilities

• Act as the primary strategic partner for the brands you retain.
• Lead client meetings to surface business goals and translate them into actionable retention roadmaps.
• Oversee planning across email, SMS, and loyalty initiatives with a focus on increasing lifetime value, engagement, and long-term retention health.
• Collaborate with copywriters, designers, and project managers to implement strategy via high-performing campaigns and flows.
• Review final creative to ensure alignment with strategy, accuracy, and consistent brand voice.
• Maintain project visibility and accountability using Asana and Slack.
• Analyze performance across email flows and campaigns to identify trends, test opportunities, and areas for optimization.
• Lead ideation and oversight of A/B tests, including segmentation, creative variations, timing, and offer structure.
• Translate performance data into actionable insights to elevate results month over month.

Requirements

• Minimum two years of experience in project or account management, client success, or retention strategy within a DTC or ecommerce agency.
• Deep proficiency with Klaviyo and hands-on expertise with the tool.
• Solid understanding of Shopify and its integration with Klaviyo, the modern DTC tech stack, and contemporary retention practices.
• Comfort leading strategy calls, managing deliverables, and providing clear direction.
• Experience using data to inform strategy, boost engagement, and drive measurable impact.
• Interest in leveraging AI to enhance strategic and creative efficiency and quality.

Technologies

• Klaviyo
• Shopify
• Asana
• Slack
• Figma

Benefits

• Competitive pay
• Retirement help: 7-10% of salary contributed to a 401K or retirement plan for intl hires, with no matching required
• Health, dental, vision, and disability insurance coverage: 100% employee premium coverage
• Remote first/only: Flexible work schedule and the ability to work from anywhere
• Vacation: All major holidays, plus three weeks paid vacation (including the last week of the year), plus three personal days
• Work/life harmony: 40 hour weeks
• Technology stipend: Support for your equipment and setup
• A collaborative, high-performing team

Why You’ll Love Working Here

• Collaborate with senior-level strategists, designers, and copywriters who care deeply about their craft
• Join a small, high-performing team that values collaboration, curiosity, and growth
• Opportunities to expand your role and deepen your expertise as Fuel Made continues to evolve

Location

Remote position with full overlap across North America time zones