Lancaster, PA

Marketing Jobs in Lancaster, PA

2 jobs found

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1mo ago

Digital Marketing Specialist - Account Manager

webfx.com Lancaster, PA

Lancaster, PA

1mo ago Closed

Full time Account Management Campaign Management Data Analytics

This position is no longer accepting applications (closed Sep 8, 2026).

Job Description

WebFX is looking for a Digital Marketing Specialist - Account Manager to join its Marketing Account Management team in Lancaster, PA. In this fully onsite role, you’ll serve as a primary point of contact for a dedicated client portfolio while executing data-driven SEO and PPC strategies, analyzing performance, and sharing actionable insights based on research and testing.

You’ll work closely with clients to align digital marketing execution with business goals, manage paid search budgets across leading search engines, and optimize campaigns and landing experiences using web analytics. With training and an internal promotional path, this position supports ongoing growth as you deepen your expertise in areas like reporting, experimentation, and conversion-focused improvements.

What you’ll do

Act as a partner and direct point of contact for a portfolio of clients, providing proactive industry insights and recommendations
Build long-lasting client relationships built on trust and rapport to support WebFX retention
Develop and execute data-driven digital marketing strategies, including SEO and PPC, tied to client objectives
Manage significant paid search budgets on top-tier search engines, optimizing for maximum ROI and performance targets
Improve search visibility through on-page SEO website optimization and advanced techniques
Direct the design of web pages and other content to ensure functionality is working and content stays current
Analyze performance data in Google Analytics and RevenueCloudFX to identify trends, insights, and optimization opportunities
Interpret web analytics, demographic information, market research, and buyer behavior to update strategy based on findings
Calculate ROI and create regular reports that translate results into actionable recommendations
Lead research efforts including keyword research and competitive analysis to surface emerging trends
Conduct A/B and usability testing using data-driven insights to improve conversion rates and user experience

What you’ll bring

Bachelor’s Degree (all majors welcome)
GPA of 3.4 or above
Minimum 1 year experience in SEO/digital marketing, or 2 years in a marketing role
General knowledge of SEO
Outstanding customer service, strong verbal and written communication, and presentation skills
Experience at a marketing or advertising agency (bonus)
Comfort with Excel and Google Suite
General knowledge of Google Ads and Google Analytics
General knowledge of HTML
Interest in the web and keeping up with new technology
Professional, dependable, self-motivated, and focused on high-quality results
Works with urgency, solves problems proactively, and stays committed to learning and growth
Enjoys combining creative and analytical thinking and using data to guide decisions

Tools and technologies

Excel
Google Suite
Google Ads
Google Analytics
HTML
RevenueCloudFX
A/B testing
Usability testing

On-site and scheduling details

Based fully on-site at the Lancaster, PA office, with opportunities for the arrangement to change as team members advance
Flexible schedule: start your day between 8–10 am

Compensation

Negotiable

Growth and benefits

Comprehensive on-the-job training and career development, including foundational hard skills in the first few months and ongoing advanced sessions from industry experts
Built-in upward promotional path within WebFX
Regular 1-on-1 check-ins with a manager to support career growth
Regular team Lunch-and-Learns in WebFX’s on-site training amenities
Health, vision, dental, and supplemental insurance with multiple plans and options, including HSA and FSA options with contribution matching
100% company 401k matching up to 4%
Generous PTO, new parent support, and paw-ternity leave
All technology and equipment provided, including a tech setup valued at about $1500 plus a personal desk fund for additional setup
Employee wellness program including a free FitBit, fitness challenges, and a Headspace account
Pet-friendly office spaces, casual dress code, and surprise catered meals
#FXBuilds program with charitable donation matching and local volunteer opportunities, impacting over 15,000 people worldwide
Home buyer program, profit sharing, green commute benefits, and the opportunity to contribute to client-impact work

Potential promotional path

Digital Marketing Analyst
Digital Marketing Consultant
Lead Internet Marketing Consultant
Sr. Internet Marketing Consultant

Education and experience

Minimum experience: 1 year
Education requirement: Bachelor’s Degree

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4mo ago

Director of Performance Marketing

Charter Homes & Neighborhoods Lancaster, PA

Lancaster, PA

4mo ago Closed

Full time Marketing Cross-Functional Digital Marketing

This position is no longer accepting applications (closed May 21, 2026).

Job Description

Charter Homes & Neighborhoods is seeking a Director of Performance Marketing to lead the marketing performance team, shaping data-driven strategy, optimizing campaigns, and delivering high-quality homebuyer leads from an onsite role in Lancaster, Pennsylvania.

Role Overview

The Director of Performance Marketing leads Charter’s marketing performance function, steering strategy through data analytics, refining campaigns, and driving lead quality and volume that support the sales team, with a focus on disciplined execution and ongoing optimization.

Responsibilities

Lead a team that uses Charter’s storytelling, digital channels, and marketing tools to increase lead volume and quality for sales, delivering measurable results through disciplined execution and continuous optimization.
Oversee the Marketing Performance process to boost visibility, foster consideration, and convert homebuyer interest into action as we market neighborhoods homeowners love.
Establish and execute neighborhood marketing plans.
Resource and manage the implementation of neighborhood marketing plans.
Coordinate neighborhood engagement events and corporate events.
Plan, track, and optimize utilization to meet planned targets.
Align to Charter Language by using existing language and visuals to reinforce consistent patterns that communicate what makes Charter unique in all marketing and communications.
Provide hands-on technical leadership across web, email, paid social, programmatic display, and other CPC initiatives, including budgeting, forecasting, testing and learning roadmaps, and measurement against neighborhood marketing plans.
Lead from the front by coaching and empowering team members to foster a collaborative and productive workplace.
Collaborate to monitor and optimize channel activities on a daily, weekly, and monthly basis.
Conduct in-platform audits of content, optimizations, and approaches to meet and exceed objectives.
Serve as a tool and technology enhancements expert, mastering platforms to drive improvements and building automations that connect with homebuyers and homeowners along defined journeys.
Manage budgets with data-driven decisions and in-channel analysis to ensure cost-effectiveness and maximize ROI across campaigns and channels.
Drive results by defining and refining priorities to achieve marketing objectives, emphasizing iterative improvement while aligning with the plan.
Analyze data, prepare reports, and present insights to measure campaign effectiveness for Executive Leadership.

Requirements

10+ years of experience using data and analytics to shape strategy, optimize campaigns, scale acquisition programs, and improve performance.
Bachelor’s degree in marketing, business communications, or a related field.

Benefits

Competitive salary
Health plan (medical, vision, dental, and prescription drugs)
Paid vacation
401K
Short-term disability
Long-term disability
Flexible spending account

Location

Location: Lancaster, Pennsylvania. This is an onsite role.

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Marketing Jobs in Lancaster, PA

Digital Marketing Specialist - Account Manager

Director of Performance Marketing

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