Digital Marketing Specialist - Account Manager

WebFX is looking for a Digital Marketing Specialist - Account Manager to join its Marketing Account Management team in Lancaster, PA. In this fully onsite role, you’ll serve as a primary point of contact for a dedicated client portfolio while executing data-driven SEO and PPC strategies, analyzing performance, and sharing actionable insights based on research and testing.

You’ll work closely with clients to align digital marketing execution with business goals, manage paid search budgets across leading search engines, and optimize campaigns and landing experiences using web analytics. With training and an internal promotional path, this position supports ongoing growth as you deepen your expertise in areas like reporting, experimentation, and conversion-focused improvements.

What you’ll do

• Act as a partner and direct point of contact for a portfolio of clients, providing proactive industry insights and recommendations
• Build long-lasting client relationships built on trust and rapport to support WebFX retention
• Develop and execute data-driven digital marketing strategies, including SEO and PPC, tied to client objectives
• Manage significant paid search budgets on top-tier search engines, optimizing for maximum ROI and performance targets
• Improve search visibility through on-page SEO website optimization and advanced techniques
• Direct the design of web pages and other content to ensure functionality is working and content stays current
• Analyze performance data in Google Analytics and RevenueCloudFX to identify trends, insights, and optimization opportunities
• Interpret web analytics, demographic information, market research, and buyer behavior to update strategy based on findings
• Calculate ROI and create regular reports that translate results into actionable recommendations
• Lead research efforts including keyword research and competitive analysis to surface emerging trends
• Conduct A/B and usability testing using data-driven insights to improve conversion rates and user experience

What you’ll bring

• Bachelor’s Degree (all majors welcome)
• GPA of 3.4 or above
• Minimum 1 year experience in SEO/digital marketing, or 2 years in a marketing role
• General knowledge of SEO
• Outstanding customer service, strong verbal and written communication, and presentation skills
• Experience at a marketing or advertising agency (bonus)
• Comfort with Excel and Google Suite
• General knowledge of Google Ads and Google Analytics
• General knowledge of HTML
• Interest in the web and keeping up with new technology
• Professional, dependable, self-motivated, and focused on high-quality results
• Works with urgency, solves problems proactively, and stays committed to learning and growth
• Enjoys combining creative and analytical thinking and using data to guide decisions

Tools and technologies

• Excel
• Google Suite
• Google Ads
• Google Analytics
• HTML
• RevenueCloudFX
• A/B testing
• Usability testing

On-site and scheduling details

• Based fully on-site at the Lancaster, PA office, with opportunities for the arrangement to change as team members advance
• Flexible schedule: start your day between 8–10 am

Compensation

Negotiable

Growth and benefits

• Comprehensive on-the-job training and career development, including foundational hard skills in the first few months and ongoing advanced sessions from industry experts
• Built-in upward promotional path within WebFX
• Regular 1-on-1 check-ins with a manager to support career growth
• Regular team Lunch-and-Learns in WebFX’s on-site training amenities
• Health, vision, dental, and supplemental insurance with multiple plans and options, including HSA and FSA options with contribution matching
• 100% company 401k matching up to 4%
• Generous PTO, new parent support, and paw-ternity leave
• All technology and equipment provided, including a tech setup valued at about $1500 plus a personal desk fund for additional setup
• Employee wellness program including a free FitBit, fitness challenges, and a Headspace account
• Pet-friendly office spaces, casual dress code, and surprise catered meals
• #FXBuilds program with charitable donation matching and local volunteer opportunities, impacting over 15,000 people worldwide
• Home buyer program, profit sharing, green commute benefits, and the opportunity to contribute to client-impact work

Potential promotional path

• Digital Marketing Analyst
• Digital Marketing Consultant
• Lead Internet Marketing Consultant
• Sr. Internet Marketing Consultant

Education and experience

• Minimum experience: 1 year
• Education requirement: Bachelor’s Degree