CRM & Lifecycle Marketing Specialist

Based in Dania, FL with a hybrid work setup, Cruise.com seeks a CRM and Lifecycle Marketing Specialist to own the CRM, lifecycle, and email programs, building HubSpot-driven customer journeys that boost engagement, loyalty, and repeat bookings.

Responsibilities

• Own the CRM and lifecycle strategy from planning through execution, aligned with business priorities.
• Design customer lifecycle programs that drive repeat bookings, retention, and long term engagement.
• Develop segmentation frameworks using booking history, preferred cruise lines, destinations, travel behavior, engagement history, and other CRM data.
• Build and maintain automated journeys, nurture tracks, win-back campaigns, and personalized workflows in HubSpot.
• Craft targeted initiatives that reconnect past cruisers with relevant destinations, lines, promotions, and seasonal offers.
• Continuously optimize journeys through testing, personalization, and performance analysis.
• Maintain CRM data quality, audience lists, and segmentation to support precise targeting and personalization.
• Develop and execute Cruise.com's email marketing strategy and campaign calendar.
• Build, test, schedule, and deploy email campaigns within HubSpot.
• Create highly personalized emails leveraging segmentation and behavioral data.
• Run A/B tests on subject lines, messaging, creative, segmentation, and send times.
• Analyze campaign performance and recommend improvements based on engagement, conversions, and revenue.
• Ensure email campaigns align with seasonal promotions, partner relationships, and business priorities.
• Collaborate on Cruise.com's blog content strategy with the Marketing Coordinator and identify SEO, AEO/GEO opportunities.
• Ensure blog content supports CRM campaigns and promotional priorities while meeting quality and brand standards.
• Review blog content for accuracy, consistency, and marketing impact.
• Partner with the Social Media team to integrate campaigns across email, blog, and social channels.
• Maintain messaging consistency across all customer touchpoints and marketing efforts.
• Share insights and performance data to strengthen cross-channel marketing initiatives.
• Coordinate with the Director of Marketing on campaign planning and overall customer strategy.
• Prepare monthly CRM and marketing performance reports.
• Analyze engagement, lifecycle metrics, and campaign results to identify optimization opportunities.
• Monitor KPIs such as retention, repeat bookings, email performance, and overall campaign effectiveness.
• Present data-driven recommendations to enhance the customer experience and marketing outcomes.

Requirements

• 4-6+ years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or marketing automation.
• Advanced, hands-on experience with HubSpot Marketing Hub, including:
  • Customer segmentation
  • Workflows and automation
  • Lifecycle marketing
  • Email campaign development
  • Dynamic lists and personalization
  • Campaign reporting and analytics
• Proven track record designing and executing lifecycle marketing programs that boost engagement, retention, and repeat purchases.
• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable recommendations.
• Excellent project management, organizational, and communication abilities.
• Ability to manage multiple priorities while maintaining meticulous attention to detail.
• Strong written communication skills.
• Must possess a valid passport.

Preferred Qualifications

• Experience in the cruise, travel, hospitality, tourism, or vacation industries.
• Knowledge of cruise products, customer buying behavior, and seasonal travel patterns.
• Experience marketing to existing customer databases with a focus on retention, loyalty, and repeat purchases.
• Familiarity with SEO, content marketing, and AI assisted search optimization (AEO/GEO).
• Experience using Google Analytics 4 and marketing reporting dashboards.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Technologies

• HubSpot Marketing Hub
• Google Analytics 4

Benefits

• Health Insurance
• Dental Insurance
• Voluntary Life Insurance
• Life Insurance
• 401(k)
• Paid Time Off
• Flexible Spending Account
• Vision Insurance