Digital Marketing Technologist

Digital Marketing Technologist role with Amica’s Marketing Data Science team, focused on owning and evolving Adobe Experience Platform to enable personalized, data-driven customer experiences across the customer lifecycle (hybrid in Lincoln, RI).

Responsibilities

• Act as system owner and SME for Adobe Experience Platform capabilities including RTCDP, AJO, and CJA
• Ensure availability, performance, governance, and ongoing adoption of AEP across teams
• Own data ingestion for both batch and streaming inputs
• Manage XDM schemas, datasets, identities, audiences, journeys, and destinations
• Maintain platform documentation including solution designs, data dictionaries, use case catalogs, and operational runbooks
• Monitor data quality, identity resolution, and consent/privacy controls; proactively identify and remediate issues
• Triage and resolve platform issues in collaboration with service providers and Adobe
• Partner with Marketing, Digital, Sales, Service, and Product to identify high-value use cases and translate them into AEP requirements
• Lead intake, prioritization, and roadmap for new audiences, journeys, and analytics use cases
• Design and operate orchestrated, multi-channel customer journeys in AJO across email, SMS, push, in-app, and paid media
• Build and maintain RTCDP audiences aligned to lifecycle stages, including quote completion, conversion, retention, win-back, cross-sell, and renewal
• Collaborate with Marketing Data Science team members on CJA dashboards and analyses to measure campaign performance, journey health, and customer behavior across channels
• Define and evolve the AEP roadmap aligned to Amica’s customer experience and marketing objectives
• Partner on measurement frameworks and KPIs for use cases including engagement, conversion, retention, and LTV
• Identify and prioritize new integrations with adjacent systems, such as policy administration, CRM, web/mobile, ad platforms, and CMS/DAM
• Stay current on the Adobe roadmap, insurance industry trends, and martech best practices
• Work effectively in a matrixed environment with internal teams and external partners including Adobe, implementation partners, and agencies
• Provide enablement, training, and desk-side coaching to business users on AEP capabilities and self-service paths
• Communicate clearly with technical and non-technical audiences, including senior leadership and executive sponsors

Requirements

• Bachelor’s degree in marketing, Business, Computer Science, Information Systems, or related field; equivalent experience considered in lieu of degree
• 10+ years of experience in marketing technology, customer data platforms, CRM, or digital marketing operations
• 3+ years hands-on experience with Adobe Experience Platform (AEP), including direct working experience with at least two of: RTCDP, AJO, CJA
• Working knowledge of XDM data modeling, identity stitching, schemas, datasets, segments/audiences, and destinations
• Experience with data ingestion patterns (batch and streaming), source/destination connectors, and AEP APIs
• Ability to translate business requirements into clear technical solutions and measurable outcomes
• Excellent written, verbal, and presentation skills; comfortable engaging with senior stakeholders
• Strong project management, organization, and prioritization skills with the ability to manage competing demands

Technologies

• Adobe Experience Platform (AEP)
• RTCDP
• AJO
• CJA
• XDM
• AEP APIs
• Adobe Analytics
• Adobe Target
• Launch/Tags
• Salesforce

Preferred Qualifications

• Experience in insurance (P&C, life, or financial services) with working familiarity with policy lifecycle, quoting, and agent/direct distribution models
• Adobe certifications (Business Practitioner, Developer) in RTCDP, AJO, and/or CJA
• Experience with adjacent Adobe stack tools including Adobe Analytics, Target, and Launch/Tags
• Experience integrating AEP with policy administration systems, Salesforce or other CRM, web/mobile analytics, paid media platforms, and CMS/DAM
• Vendor and partner management experience with Adobe, system integrators, and creative/media agencies

Benefits

• Medical, dental, vision coverage; short- and long-term disability; life insurance
• Paid Vacation: at least 13 vacation days in the first 12 months (potentially greater depending on role)
• Holidays: 14 paid holidays observed
• Sick time: 6 days at hire, plus 6 additional days at 90 days of employment
• Generous 401k with company match and immediate vesting; plus annual 3% non-elective employer contribution
• Annual Success Sharing Plan for eligible employees when company meets/exceeds combined ratio, growth, and/or service goals
• Generous leave programs including paid parental bonding leave
• Student Loan Repayment and Tuition Reimbursement programs
• Generous fitness and wellness reimbursement
• Employee community involvement
• Opportunities for advancement in a successful and growing company

Work Location and Employment Details

• Lincoln, RI (hybrid)
• Hybrid schedule requires onsite days at the Lincoln, RI campus
• No employment visa sponsorship

Core Capabilities

• Customer-obsessed mindset balanced with technical rigor and operational discipline
• Proactive problem-solver comfortable with ambiguity and shifting priorities
• Strong critical thinking with ability to anticipate downstream impacts and design for scale
• Self-starter who drives outcomes with limited supervision and a bias toward action