Xdm Data Model Marketing Jobs

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1d ago

Digital Marketing Technologist

Amica Mutual Insurance Company Lincoln, RI

Lincoln, RI

1d ago

Full time Marketing Adobe Analytics Adobe Experience Platform

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Job Description

Digital Marketing Technologist role with Amica’s Marketing Data Science team, focused on owning and evolving Adobe Experience Platform to enable personalized, data-driven customer experiences across the customer lifecycle (hybrid in Lincoln, RI).

Responsibilities

Act as system owner and SME for Adobe Experience Platform capabilities including RTCDP, AJO, and CJA
Ensure availability, performance, governance, and ongoing adoption of AEP across teams
Own data ingestion for both batch and streaming inputs
Manage XDM schemas, datasets, identities, audiences, journeys, and destinations
Maintain platform documentation including solution designs, data dictionaries, use case catalogs, and operational runbooks
Monitor data quality, identity resolution, and consent/privacy controls; proactively identify and remediate issues
Triage and resolve platform issues in collaboration with service providers and Adobe
Partner with Marketing, Digital, Sales, Service, and Product to identify high-value use cases and translate them into AEP requirements
Lead intake, prioritization, and roadmap for new audiences, journeys, and analytics use cases
Design and operate orchestrated, multi-channel customer journeys in AJO across email, SMS, push, in-app, and paid media
Build and maintain RTCDP audiences aligned to lifecycle stages, including quote completion, conversion, retention, win-back, cross-sell, and renewal
Collaborate with Marketing Data Science team members on CJA dashboards and analyses to measure campaign performance, journey health, and customer behavior across channels
Define and evolve the AEP roadmap aligned to Amica’s customer experience and marketing objectives
Partner on measurement frameworks and KPIs for use cases including engagement, conversion, retention, and LTV
Identify and prioritize new integrations with adjacent systems, such as policy administration, CRM, web/mobile, ad platforms, and CMS/DAM
Stay current on the Adobe roadmap, insurance industry trends, and martech best practices
Work effectively in a matrixed environment with internal teams and external partners including Adobe, implementation partners, and agencies
Provide enablement, training, and desk-side coaching to business users on AEP capabilities and self-service paths
Communicate clearly with technical and non-technical audiences, including senior leadership and executive sponsors

Requirements

Bachelor’s degree in marketing, Business, Computer Science, Information Systems, or related field; equivalent experience considered in lieu of degree
10+ years of experience in marketing technology, customer data platforms, CRM, or digital marketing operations
3+ years hands-on experience with Adobe Experience Platform (AEP), including direct working experience with at least two of: RTCDP, AJO, CJA
Working knowledge of XDM data modeling, identity stitching, schemas, datasets, segments/audiences, and destinations
Experience with data ingestion patterns (batch and streaming), source/destination connectors, and AEP APIs
Ability to translate business requirements into clear technical solutions and measurable outcomes
Excellent written, verbal, and presentation skills; comfortable engaging with senior stakeholders
Strong project management, organization, and prioritization skills with the ability to manage competing demands

Technologies

Adobe Experience Platform (AEP)
RTCDP
AJO
CJA
XDM
AEP APIs
Adobe Analytics
Adobe Target
Launch/Tags
Salesforce

Preferred Qualifications

Experience in insurance (P&C, life, or financial services) with working familiarity with policy lifecycle, quoting, and agent/direct distribution models
Adobe certifications (Business Practitioner, Developer) in RTCDP, AJO, and/or CJA
Experience with adjacent Adobe stack tools including Adobe Analytics, Target, and Launch/Tags
Experience integrating AEP with policy administration systems, Salesforce or other CRM, web/mobile analytics, paid media platforms, and CMS/DAM
Vendor and partner management experience with Adobe, system integrators, and creative/media agencies

Benefits

Medical, dental, vision coverage; short- and long-term disability; life insurance
Paid Vacation: at least 13 vacation days in the first 12 months (potentially greater depending on role)
Holidays: 14 paid holidays observed
Sick time: 6 days at hire, plus 6 additional days at 90 days of employment
Generous 401k with company match and immediate vesting; plus annual 3% non-elective employer contribution
Annual Success Sharing Plan for eligible employees when company meets/exceeds combined ratio, growth, and/or service goals
Generous leave programs including paid parental bonding leave
Student Loan Repayment and Tuition Reimbursement programs
Generous fitness and wellness reimbursement
Employee community involvement
Opportunities for advancement in a successful and growing company

Work Location and Employment Details

Lincoln, RI (hybrid)
Hybrid schedule requires onsite days at the Lincoln, RI campus
No employment visa sponsorship

Core Capabilities

Customer-obsessed mindset balanced with technical rigor and operational discipline
Proactive problem-solver comfortable with ambiguity and shifting priorities
Strong critical thinking with ability to anticipate downstream impacts and design for scale
Self-starter who drives outcomes with limited supervision and a bias toward action

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