Digital Marketing & Social Commerce Specialist

Responsibilities

• Plan and execute integrated digital marketing programs that support product launches, promotions, and seasonal initiatives.
• Maintain the digital marketing calendar and field campaigns around key company initiatives.
• Apply SEO best practices to product pages, collections, metadata, and landing pages.
• Perform keyword research and recommend actions to improve organic rankings and traffic.
• Track campaign performance using GA4 and other analytics tools.
• Coordinate paid social advertising with internal teams or external partners.
• Grow revenue through strategic social commerce initiatives.
• Own the content calendar across Instagram, Facebook, TikTok, Pinterest, and YouTube Shorts.
• Produce Reels, Stories, TikToks, photography, graphics, and short form video.
• Craft captions that reflect the brand voice and tone.
• Schedule and publish content across platforms.
• Engage with the community through comments and direct messages.
• Stay ahead of trends and platform updates to inform strategy.
• Tag products, add links, and manage calls to action.
• Plan and execute Instagram Shop and TikTok Shop campaigns.
• Optimize social commerce experiences to drive conversions.
• Capture photography and video for product launches, events, and lifestyle content.
• Design graphics using Canva and the Adobe Creative Suite.
• Edit short form video content with CapCut, Premiere Pro, or equivalent tools.
• Maintain brand consistency and organize digital assets for accessibility.
• Build and deploy email and SMS campaigns using Klaviyo.
• Manage automated flows, segmentation, and A/B testing.
• Monitor campaign performance and optimize customer lifecycle marketing.
• Support and coordinate live selling events across Instagram, TikTok Shop, and other platforms.
• Assist with planning live shopping calendars, featured products, and promotions.
• Partner with creators and internal hosts to maximize engagement and sales.
• Analyze live selling performance and recommend improvements.
• Coordinate influencer gifting, PR mailers, and creator partnerships.
• Track deliverables and campaign performance against plans.
• Build authentic relationships with creators and brand advocates.
• Track KPIs across social media, ecommerce, email, SEO, and digital campaigns.
• Prepare weekly and monthly marketing reports.
• Recommend improvements based on customer behavior and campaign performance.

Requirements

• Bachelor’s degree in Marketing, Communications, Social Media, or ecommerce.
• 2–5 years of experience in digital marketing, ecommerce, social media, or content creation.
• Experience managing business social media accounts.
• Strong understanding of Instagram, TikTok, Facebook, Pinterest, and YouTube.
• Hands-on experience with Instagram Shop and/or TikTok Shop.
• Experience with Shopify and Klaviyo.
• Proficiency in Canva and Adobe Creative Suite.
• Short-form video editing experience.
• Working knowledge of SEO, keyword research, metadata optimization, and content optimization.
• Strong copywriting, organizational, and communication skills.
• Photography and videography skills.
• Experience with Meta Ads Manager and TikTok Ads Manager.
• Proficiency in Google Analytics (GA4).

Technologies

• Google Analytics (GA4)
• Klaviyo
• Canva
• Adobe Creative Suite
• CapCut
• Premiere Pro
• Shopify
• Meta Ads Manager
• TikTok Ads Manager
• Monday.com
• Instagram Shop
• TikTok Shop
• ChatGPT
• Claude Design
• Claude Code

Benefits

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Who thrives here

• You enjoy finding creative solutions
• You thrive in a fast paced environment
• You take ownership and solve problems proactively
• You are relentlessly organized and detail oriented
• You value collaboration and ongoing learning

Pay

• From $60,000.00 per year

Work location

Gilbert, AZ, onsite (in person)