Digital Marketing & Events Director
Marketing
Senior
Campaign Management
Channel Management
Communications
Content Marketing
Cross-Functional
Design
Design Tools
Digital Marketing
Email Marketing
Event Management
Management
Marketing Analytics
Marketing Collateral
Marketing Materials
Paid Advertising
Project Management
Reporting and Analytics
Social Media
Job Description
Hopewell In-Home Senior Care in Gainesville, FL is seeking a Part-Time PRN Digital Marketing & Events Director to lead multi-channel campaigns and events on site.
Responsibilities
- Develop and execute marketing campaigns across multiple channels including community events, social media, website, email, and print.
- Create and edit graphics for social, print, and other special projects as needed.
- Produce the monthly community newsletter through InDesign and manage the newsletter list.
- Manage promotional item inventory, coordinate with vendors for reorders, and maintain detailed tracking of promotional item usage monthly.
- Create, monitor, and report on the effectiveness of marketing campaigns, providing insights and recommendations for optimization.
- Manage online reputation management (reviews) and dispatching to the teams for quality control.
- Manage social customer care, including lead requests via social media, questions, and inquiries.
- Assist in the management of day-to-day marketing department tasks and projects.
Requirements
- Bachelor's degree in Marketing, Advertising, Event Management or a related field.
- 2-3 years of experience in a related field.
- AHCA Level II Background Screen Eligibility.
- Proficient in event planning, social media platforms, graphic design, and marketing strategies.
Technologies
- Adobe InDesign
- WordPress
- Website SEO
- Google Ads
- Google Analytics
Benefits
- Flexible schedule
- Support System – Veteran Sales Reps, Registered Nurses, Quality Assurance Coordinators, Personal Coordinators, and Scheduling Coordinators are all working as your support team and are only a phone call away during your employment with Hopewell.
Hours
- Typical work hours are Monday-Friday 9am-5pm.
Pay
- Hourly pay ranges from $30 to $40 per hour, based on experience, education, availability, and qualifications.
How to Apply
- In person at our main office located at 5800 NW 39th Ave STE 104, Gainesville, FL 32606
- Via Phone: (352) 415-2511 ext-4
- By applying to this position, you understand that we may contact you via SMS test message, in which data rates may apply. Should you want to apply, but are not willing to accept text messages, please call our office directly.
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