Digital Marketing Account Manager

PW Media is seeking an on-site Digital Marketing Account Manager in Columbia, MD, offering USD 65,000–75,000 per year to manage client relationships and strategic omnichannel initiatives.

Responsibilities

• Manage a portfolio of client accounts and cultivate durable, trusted partnerships.
• Maintain proactive communication with clients via phone, email, Google Meet, and scheduled strategy sessions.
• Lead client meetings, performance reviews, planning sessions, and project status updates.
• Understand each client’s business goals, priorities, challenges, and opportunities.
• Analyze marketing performance and analytics, translating data into clear insights and recommendations.
• Explain campaign results in accessible, relevant terms that clients can act on.
• Develop strategic campaign roadmaps, testing plans, and growth recommendations.
• Identify opportunities to improve performance, expand services, and grow client accounts.
• Coordinate omnichannel marketing initiatives across paid search, paid social, SEO, creative, web, programmatic, and other digital platforms.
• Brief internal specialists on client goals, priorities, deliverables, and strategic direction.
• Manage projects end-to-end, including scope, timelines, responsibilities, approvals, and deliverables.
• Ensure launches, optimizations, creative refreshes, and tests are completed accurately and on schedule.
• Maintain organized account documentation, communication records, timelines, and next steps.
• Proactively address client questions, concerns, and potential risks.
• Stay current on marketing trends and platform developments, translating those changes into meaningful client recommendations.

Requirements

• 2–5 years of agency-side account management, client success, or digital marketing strategy experience.
• Experience owning and managing a portfolio of client accounts.
• Excellent client communication skills, clear, confident, responsive, and consultative.
• Strong relationship-building and customer service capabilities.
• Experience leading client calls, presenting results, and managing expectations.
• Solid working knowledge of Google Ads and omnichannel digital marketing.
• Ability to interpret campaign performance without day-to-day platform execution responsibilities.
• Understanding of attribution, marketing analytics, and performance storytelling for small and medium-sized businesses.
• Strong digital marketing project management experience in an agency or multi-client environment.
• Ability to coordinate internal specialists and keep multiple projects moving forward.
• Excellent organization and attention to detail.
• Ability to manage multiple accounts, deadlines, conversations, and priorities without dropping details.

Technologies

• Google Ads
• Google Analytics
• GA4
• Meta
• Google Meet
• Zoom

Benefits

• Medical, dental, and vision insurance
• 401(k)
• Paid time off
• Dental insurance
• Health insurance
• Vision insurance
• Additional benefits

Location

• Full-time, in-person position based in our Columbia, Maryland office, with occasional travel as needed.

Note: This is a direct posting. Please, no recruiters.