Marketing Jobs in Columbia, MD

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Digital Marketing Account Manager

PW Media Columbia, MD

Columbia, MD

Today

$65k - $75k/yr Full time Manager Marketing Account Management

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Job Description

PW Media is seeking an on-site Digital Marketing Account Manager in Columbia, MD, offering USD 65,000–75,000 per year to manage client relationships and strategic omnichannel initiatives.

Responsibilities

Manage a portfolio of client accounts and cultivate durable, trusted partnerships.
Maintain proactive communication with clients via phone, email, Google Meet, and scheduled strategy sessions.
Lead client meetings, performance reviews, planning sessions, and project status updates.
Understand each client’s business goals, priorities, challenges, and opportunities.
Analyze marketing performance and analytics, translating data into clear insights and recommendations.
Explain campaign results in accessible, relevant terms that clients can act on.
Develop strategic campaign roadmaps, testing plans, and growth recommendations.
Identify opportunities to improve performance, expand services, and grow client accounts.
Coordinate omnichannel marketing initiatives across paid search, paid social, SEO, creative, web, programmatic, and other digital platforms.
Brief internal specialists on client goals, priorities, deliverables, and strategic direction.
Manage projects end-to-end, including scope, timelines, responsibilities, approvals, and deliverables.
Ensure launches, optimizations, creative refreshes, and tests are completed accurately and on schedule.
Maintain organized account documentation, communication records, timelines, and next steps.
Proactively address client questions, concerns, and potential risks.
Stay current on marketing trends and platform developments, translating those changes into meaningful client recommendations.

Requirements

2–5 years of agency-side account management, client success, or digital marketing strategy experience.
Experience owning and managing a portfolio of client accounts.
Excellent client communication skills, clear, confident, responsive, and consultative.
Strong relationship-building and customer service capabilities.
Experience leading client calls, presenting results, and managing expectations.
Solid working knowledge of Google Ads and omnichannel digital marketing.
Ability to interpret campaign performance without day-to-day platform execution responsibilities.
Understanding of attribution, marketing analytics, and performance storytelling for small and medium-sized businesses.
Strong digital marketing project management experience in an agency or multi-client environment.
Ability to coordinate internal specialists and keep multiple projects moving forward.
Excellent organization and attention to detail.
Ability to manage multiple accounts, deadlines, conversations, and priorities without dropping details.

Technologies

Google Ads
Google Analytics
GA4
Meta
Google Meet
Zoom

Benefits

Medical, dental, and vision insurance
401(k)
Paid time off
Dental insurance
Health insurance
Vision insurance
Additional benefits

Location

Full-time, in-person position based in our Columbia, Maryland office, with occasional travel as needed.

Note: This is a direct posting. Please, no recruiters.

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