Casino Marketing Manager

The Casino Marketing Manager leads the Relationship Marketing function for Live! Casino Maryland onsite in Hanover, supervising VIP and Executive Hosts while designing programs to attract and retain high-value players, all within budget and ROI targets.

Overview

The Casino Relationship Marketing Manager serves as a key resource to the Vice President of Casino Relationship Marketing, with the aim of establishing Live! Casino & Hotel Maryland as the premier gaming and entertainment venue in the Mid-Atlantic. The role focuses on driving revenue growth aligned with property plans and cross-property goals, while improving program margins through prudent reinvestment and expense management.

Responsibilities

• Lead and supervise the VIP and Executive Host teams, with indirect oversight of Senior Executive Hosts.
• Assist in managing the Relationship Marketing budget and related financial planning.
• Develop programs, processes, and events to attract and retain VIP players as Live! Casino Maryland’s primary gaming and entertainment destination.
• Create ROI-driven programs and processes for player attraction and retention that outperform regional competitors.
• Foster open communication and strong working relationships with peer groups across all operational areas.
• Manage the department’s financial data and reporting.
• Review activities and promotions with the Vice President of Casino Marketing to align with strategy.
• Develop and manage programs for customer service and recognition of VIP players, focusing on new and repeat VIPs.
• Monitor performance against local competition and collaborate with departmental directors and managers as needed.
• Provide training, participate in interviews for hires, prepare schedules, and conduct performance evaluations for VIP Hosts and Relationship Marketing team members.

Requirements

• Ability to analyze and interpret departmental needs and results.
• Strong problem-solving capabilities for complex challenges.
• Knowledge and experience with player tracking systems.
• Proficiency with Microsoft Office suite applications.
• A four-year degree in a related field or equivalent work experience.
• Five to seven years of experience across gaming, Player Development, casino operations, and marketing.
• Ability to obtain and maintain a valid gaming license as determined by the Maryland State Lottery and Gaming Commission.

Technologies

• Player tracking systems
• Microsoft Office suite

Benefits

• Comprehensive group health benefits for full-time and part-time team members and eligible dependents
• Free basic life insurance
• Free short-term and long-term disability
• Generous retirement savings options
• Paid time off
• Tuition reimbursement
• On-site wellness center for team members and eligible dependents (Maryland property only)
• Training and pathways for career growth
• Robust rewards and recognition programs
• Annual merit-based pay increases
• Discretionary performance bonuses
• Discretionary service bonuses
• Free parking
• Free food and discounted meals
• Live! hotel, food & beverage, and entertainment discounts

Physical Requirements

• Ability to stand 40 percent of the time
• Ability to sit 60 percent of the time
• Use of stairs and elevators

Working Conditions

• 24/7 high energy casino with over 300,000 square feet of gaming and entertainment space and approximately 3,000 employees
• Exposure to alcohol, cigarette and cigar smoke, bright lights, and loud noises
• Environment where smoking is permitted
• Flexibility with work schedules; extended hours and variable weeks may be required

Life at Live

Joining Live! means being part of an exciting experience in a fast-paced environment. You will work with a team that prioritizes service and community, values diversity, and offers tools and opportunities to grow your career. The culture emphasizes fairness, teamwork, and, above all, fun, with around-the-clock activity across a large, dynamic property.