Brokerage Marketing Specialist

The Brokerage Marketing Specialist at Cross Street Real Estate LLC transforms brokerage marketing plans into ready-to-use deliverables for teams and agents. This onsite role in Chicago focuses on listing marketing, social and email content, print and digital collateral, and ongoing support through the marketing center and agent training resources.

Key Responsibilities

• Produce listing marketing materials for each new listing, including property flyers, brochures, feature sheets, just-listed and just-sold announcements, and open house materials.
• Review listing descriptions and property highlights to ensure brand voice alignment and adherence to Fair Housing guidelines.
• Order and install signage, including yard signs, open house signs, sign riders, and “coming soon” and “sold” riders.
• Plan and maintain a monthly content calendar for the brokerage channel on Instagram, including posting cadence and campaign themes.
• Publish and schedule content for new listings, sold properties, open houses, agent spotlights, client testimonials, and market updates.
• Assist brokerage teams with curated social media strategy development, including campaign planning, posting cadence, and performance optimization.
• Create and maintain branded templates in Canva, Adobe Creative Cloud, or similar tools for flyers, presentations, social posts, business cards, and email headers.
• Maintain an organized centralized marketing center, including current templates, brand guidelines, logos, and approved photography, while retiring outdated files.
• Review agent-created materials for brand and compliance requirements, including license number, brokerage name, and the Equal Housing logo, before publication or print.
• Fulfill agent requests for custom materials within agreed turnaround times, including standard items with a 2 business day timeline.
• Maintain inventory for printed and physical materials, including business cards, brochures, signs, lockboxes, and event supplies.
• Set minimum stock levels, log quantities monthly, and place reorders with print vendors to prevent shortages.
• Compare vendor quotes, track marketing spend against budget, and submit invoices for approval.
• Lead training sessions for agents and brokers covering social media, email tools, the CRM, and the marketing center.
• Write how-to guides, checklists, and best-practice documents for content creation, listing marketing, and platform use.
• Support new agent and broker onboarding by presenting the marketing toolkit and setting up accounts and templates.
• Support brokerage events such as client appreciation events, community sponsorships, broker open houses, and recruiting events with invitations, signage, registration, and follow-up communications.
• Coordinate with the broader marketing team to keep branding, messaging, and campaigns consistent across markets.
• Document repeatable marketing workflows across listing, buying, and closing stages, such as a listing launch checklist and post-closing client follow-up sequence.
• Create standardized request forms and templates so agent requests are submitted and tracked consistently.
• Prepare a monthly summary of campaign results, request volume, turnaround times, and inventory for the Senior Marketing Manager.
• Serve as a flexible, hands-on resource for urgent portfolio needs, including rush listing launches and last-minute events.
• Oversee and assist brokerage teams and agents to keep marketing efforts on brand and on schedule.

Requirements

• 3–5+ years of marketing experience, preferably in residential or commercial real estate, multifamily, hospitality, or another client-facing support role.
• Hands-on experience producing listing marketing, social media content, email campaigns, and print collateral for brokers, agents, or similar sales teams.
• Strong writing and editing skills, with the ability to adapt messaging for agents, clients, and internal teams.
• Proficiency with Canva or Adobe Creative Cloud, an email marketing platform (such as Mailchimp or Constant Contact), a real estate CRM (such as Follow Up Boss, kvCORE, or Salesforce), social scheduling tools, and Microsoft Office.
• Working knowledge of Fair Housing advertising rules and brokerage branding requirements.
• Ability to manage multiple deadlines in fast-paced or changing environments while maintaining strong attention to detail.
• Collaborative and resourceful working style with agents, brokers, vendors, and leadership.
• Basic photo and video editing skills.
• Experience running trainings or presenting to agents.
• Must be available to handle requests outside of normal business hours.
• Ability to access emails and call on weekends and be available to resolve issues as needed.

Technologies

• Canva
• Adobe Creative Cloud
• Mailchimp
• Constant Contact
• Follow Up Boss
• kvCORE
• Salesforce
• Social scheduling tools
• Microsoft Office
• CRM
• Instagram

Location and Work Type

Chicago, IL (onsite)

Compensation

USD 60,000 - 72,000 per year

Benefits

• Comprehensive benefits package including Medical (BCBS), Dental, and Vision Insurance
• Eligibility for participation in a 401(k) plan
• Paid time off including vacation and sick days
• 15 Company-paid holidays plus your Birthday off
• Collaborative and entrepreneurial culture focused on innovation and career growth
• Compensation: $60k-$72k

Availability and Work Hours

• Available to handle requests as needed outside of normal business hours
• Ability to access emails and call on weekends to resolve issues as needed

Physical Requirements

• Willingness to travel regionally or nationally as needed for events and trainings
• Ability to move within different areas of properties or offices, including standing, sitting, walking, and navigating stairs for periods of time
• Ability to perform computer-based work for extended periods and operate standard office equipment
• Occasionally move and carry office materials weighing up to 10 pounds