Advertising Marketing Analyst
Job Description
VTG offers an on-site Advertising Marketing Analyst role in Fredericksburg, Virginia. This position centers on developing and executing marketing campaigns, producing promotional materials, and coordinating communications to raise awareness of NDCAC's tools and resources among state and local law enforcement audiences. The role plays a meaningful part in efforts to close the intercept capability gap for law enforcement, with onsite work in Fredericksburg enabling direct collaboration across teams.
Overview
VTG is seeking an Advertising Marketing Analyst to support projects aimed at closing the intercept capability gap for state and local law enforcement agencies. This role is 100% onsite in Fredericksburg, VA.
Responsibilities
- The position requires solid knowledge of digital marketing strategies, brand promotion, and public relations techniques, along with an understanding of federal, state, and local law enforcement audiences.
- Develop and execute marketing campaigns, produce promotional materials, and manage communications with law enforcement agencies and industry providers to increase awareness of NDCAC's tools and resources.
- Leverage experience in customer engagement, content creation, and the use of email marketing, social media, and traditional media channels.
- Identify advertising opportunities, select appropriate media for messaging, track performance metrics, and adjust strategies to optimize outreach. Excellent writing skills and practical experience in a law enforcement environment are essential.
Requirements
- U.S. Citizen with a Top Secret clearance.
- Bachelor’s degree in marketing, communications, or a related field, plus at least three years of applicable professional experience in advertising, marketing, or communications.