Technical Marketing Specialist

Artisan Industries has powered innovative separation solutions for nearly 90 years, combining engineering excellence with full scale manufacturing to serve global leaders across food, pharmaceuticals, chemicals, energy, and waste reduction. This onsite opportunity in Stoughton, MA offers a competitive annual salary of USD 80,000 - 100,000, along with a comprehensive benefits package and a culture that values collaboration, development, and hands-on impact.

In this role, you will design and execute strategic marketing plans, drive multichannel campaigns to strengthen the brand worldwide, advance digital initiatives, and produce sales-ready content that resonates with diverse audiences and supports growth.

Benefits

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance

Responsibilities

• Develop and implement strategic marketing plans and campaigns to promote Artisan Industries products and services, clearly communicating value propositions to target audiences.
• Use digital channels such as social media, email marketing, online advertising, and blogs to raise brand awareness, generate leads, and drive customer engagement.
• Create compelling marketing content including sales presentations, product brochures, case studies, and white papers to support sales efforts and boost brand visibility.
• Conduct market research to identify emerging trends, opportunities, and potential areas for expansion within the business.
• Coordinate participation in industry trade shows, conferences, and events, managing logistics and promotional activities to maximize exposure and lead generation opportunities.
• Track and analyze key marketing metrics such as lead generation, conversion rates, Google Analytics data, and website traffic to evaluate performance and identify improvement areas.
• Assumes additional related responsibilities as assigned.

Requirements

• Excellent communication and interpersonal skills, with the ability to collaborate across teams and engage customers at all levels.
• Bachelor's degree in marketing, business, engineering, or a related field.
• Proven experience in technical marketing or related roles, preferably within the manufacturing or industrial sectors.
• Strong analytical and strategic thinking skills, with the ability to translate technical concepts into compelling marketing messages.
• Proficiency with marketing automation tools, CRM systems (Salesforce a plus), and digital marketing platforms.
• Creative problem-solving abilities and a proactive, results-oriented mindset.
• Willingness to travel occasionally for trade shows, conferences, and customer meetings.

Technologies

• Google Analytics
• Salesforce

This onsite opportunity requires establishing residence or regular commuting in the Stoughton, MA area (ZIP code 02072).