SUD/Mental Health Marketing Coordinator

Willow Behavioral Health invites a SUD/Mental Health Marketing Coordinator to join onsite in Madison, Wisconsin. The role focuses on strategic referral development and partnerships to grow the PHP and IOP programs across Wisconsin, with a strong emphasis on clinical alignment, ethics, and market presence. The position offers a salary of USD 80,000 - 100,000 per year and benefits that support your health and work-life balance.

Benefits

• Health insurance
• Paid time off

Responsibilities

• Establish and steward high-trust referral relationships with detoxification and residential treatment providers; hospitals, emergency departments, and crisis stabilization programs; psychiatrists, therapists, psychologists, and other specialty behavioral health providers; case management and care coordination professionals; and community health systems and aligned healthcare organizations.
• Function as a senior ambassador of Willow Behavioral Health within the provider community.
• Strengthen clinically appropriate step-down and step-up pathways.
• Communicate Willow's treatment philosophy, clinical capabilities, and admissions criteria with clarity and authority.
• Generate referral activity that prioritizes patient appropriateness and clinical fit.
• Partner closely with admissions and clinical leadership to support informed placement decisions.
• Monitor referral patterns, conversion metrics, and market dynamics.
• Identify strategic opportunities to enhance access while preserving clinical excellence.
• Represent Willow Behavioral Health with distinction across Wisconsin’s healthcare landscape.
• Maintain a visible, credible presence at provider meetings, professional forums, and industry events.
• Serve as a knowledgeable resource to partners navigating complex placement decisions.
• Promote Willow as a center of clinical quality and professionalism.
• Execute all outreach activities in strict adherence to Federal Anti-Kickback Statute, Wisconsin referral and patient brokering regulations, healthcare marketing compliance standards, and organizational governance policies.
• Uphold the highest standards of professional judgment and boundary setting.
• Ensure referral relationships remain grounded exclusively in clinical need and patient welfare.
• Protect the organization’s reputation through disciplined, ethical decision-making.
• Strengthen referral-to-admission pathways.
• Identify emerging market needs.
• Provide field intelligence that informs growth strategy.
• Support long-term organizational objectives.
• Drive clinically appropriate referral pathways.
• Support sustainable, quality-driven census growth.
• Advance Willow’s reputation as a trusted treatment provider.
• Enhance continuity of care across multiple levels of service.
• Align outreach efforts with best-in-class ethical and clinical standards.