Marketing Coordinator
Job Description
The Counseling Center is seeking a Marketing Coordinator to support a multi-location outpatient mental health practice across day-to-day marketing and referral development. This role is mostly remote, with occasional local travel in Northern Utah for outreach, content creation, and meetings as needed.
In this part-time position based in Centerville, UT (hybrid), you will coordinate referral relationships, partner with outside marketing support, and help ensure the practice’s digital and community-facing materials stay current and aligned with clinician capacity and priorities.
Responsibilities
- Develop and maintain referral relationships with physicians, medical practices, schools, mental health professionals, and other community partners.
- Act as the primary liaison with outside marketing professionals, translating practice priorities into effective marketing efforts.
- Monitor digital advertising performance and coordinate adjustments to Google Ads and other campaigns based on clinician capacity and practice priorities.
- Review the website regularly to ensure clinicians, services, locations, and other details are accurate, and that priority services are highlighted.
- Coordinate with outside professionals to direct social media and content strategy, including clinician participation in video, photography, and other content creation.
- Oversee brochures, flyers, referral materials, and other marketing collateral.
- Track marketing and outreach activities and provide concise updates to practice leadership on performance, priorities, and opportunities.
- Build ownership over routine marketing decisions and projects, bringing major strategic or budget decisions to practice leadership.
Requirements
- Professional experience in marketing, business development, or communications.
- Healthcare marketing experience strongly preferred, especially in medical or behavioral health settings.
- Experience working with digital marketing agencies or outside vendors.
- Working knowledge of Google Ads, websites, digital content, social media, and basic marketing analytics (hands-on technical expertise helpful but not required).
- Strong communication, organization, and project-management skills.
- Ability to work independently, use sound judgment, identify opportunities, and see projects through to completion.
- Comfort developing professional relationships with physicians, clinicians, office managers, and community organizations.
Technologies
- Google Ads
- Websites
- Social media
- Digital content
- Basic marketing analytics
Benefits
- Flexible schedule
Schedule & Compensation
- Job type: Part time
- Hours: Approximately 6–10 hours per week (flexible from week to week)
- Location: Hybrid remote in Centerville, UT 84014
- Travel: Occasional local travel for outreach, content creation, and in-person meetings (candidates should live within reasonable traveling distance of Northern Utah locations)
- Compensation: $40–$55 per hour, depending on experience (Pay: $40.00–$55.00 per hour)
Note: A clinical or mental-health license is not required.