Sr PR/Marketing Consultant, Social Media, Full Time, First Shift

Role overview
This on-site, full-time, first-shift opportunity at UC Health, LLC in Cincinnati, OH invites a Senior PR/Marketing Social Media Consultant to shape our online presence. You will lead content creation and curation across Facebook, X, LinkedIn, Instagram and YouTube, including video, graphics and written material, plus Stories and Reels. The role also involves monitoring brand reputation, managing digital advertising, reporting metrics, and educating leadership on leveraging UC Health's online channels within HIPAA privacy and security guidelines.

Responsibilities

• Create and curate content across all social channels (Facebook, X, LinkedIn, Instagram, YouTube), including video, graphics, written content, Stories and Reels.
• Partner with cross-functional teams (marketing, SEO, public relations, communications, creative, and more) to concept and shape content.
• Manage content calendars and deploy content from multiple sources across platforms.
• Develop social media strategies for organic content growth and expanded brand awareness.
• Maintain community relationships and monitor platforms, responding to mentions, comments, and direct inquiries.
• Collaborate with Patient Relations, Compliance, Legal and the UC College of Medicine to ensure all published content aligns with editorial guidelines and HIPAA requirements.
• Coordinate with the Manager of Advertising & Consumer Marketing and agency partners to develop Social Media and PPC campaigns.
• Monitor and analyze campaign data, providing monthly KPI reporting to the marketing team and leadership.
• Oversee social media accounts, staff permissions, proxy access, and troubleshooting.
• Measure and report weekly and monthly metrics, identifying opportunities for improvement.
• Contribute in-depth analysis for the marketing monthly scorecard.
• Track emerging social media trends and advise leadership on potential adoption for UC Health.
• Provide outstanding service and educate UC Health leadership and staff to leverage online channels effectively within brand guidelines.

Requirements

• Knowledge of current social media techniques and trends.
• Proficiency with platforms such as Facebook, X, Instagram and LinkedIn, plus familiarity with emerging platforms.
• Microsoft Word, Excel, PowerPoint; database skills; graphic presentation; basic SEM/SEO skills.
• Copywriting, proofreading; basic photography and videography skills.
• Experience with Adobe platform is a plus.
• Strong project management skills and familiarity with methodologies, standards and tools.
• Excellent teamwork, interpersonal, and written and verbal communication abilities.
• Ability to build and maintain productive relationships with internal stakeholders.
• Ability to work under pressure in a dynamic environment.
• Healthcare experience is preferred.

Technologies

• Facebook, X, LinkedIn, Instagram, YouTube
• Microsoft Word, Excel, PowerPoint
• Database skills
• Adobe platform
• SEM, SEO