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Senior Marketing Specialist

Cincinnati Children's Hospital
Cincinnati, OH $61k - $78k/yr Full time Posted 2d ago
Manager Marketing Senior Campaign Management Channel Management Client Relationship Specialist Content Marketing Cross-Functional Digital Marketing Engagement Marketing Healthcare Marketing Marketing Analytics Marketing Strategy Paid Advertising Program Management Project Management
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Job Description

This senior marketing role leads service line marketing planning and execution across owned, earned, and paid channels for Cincinnati Children's Hospital in Cincinnati, OH.

Responsibilities

  • Act as the primary marketing relationship manager for multiple service lines and programs, building and sustaining strong client partnerships.
  • Manage client expectations, proactively surface risks or issues, and escalate as needed.
  • Communicate project status, performance, and results to clients and marketing leadership.
  • Develop and implement annual integrated marketing plans and messaging strategies for divisions and service lines, with a focus on patient and family audiences as well as subspecialist groups.
  • Collaborate with channel experts across paid, owned, and earned media to design and activate integrated campaigns.
  • Lead marketing and communications teams in executing plan tactics, including digital marketing, content development, direct marketing, and advertising.
  • Provide strategic marketing consultation to service lines to address business challenges and achieve goals.
  • Work with clients to define objectives and deliver proactive, solution-oriented marketing and communications guidance.
  • Identify marketing opportunities in partnership with paid, owned, and earned channel experts.
  • Serve as marketing project manager, ensuring initiatives align with client expectations and are delivered on time and within budget.

Requirements

  • Bachelor's degree in a related field
  • Two or more years of experience in a related marketing discipline

Benefits

  • Hybrid work arrangement (on-site 2-3 days per week)

About Cincinnati Children's Hospital

At Cincinnati Children’s, the primary goal is to improve children’s health. The organization emphasizes a holistic team approach to caring for patients and their families, as well as advancing science and discovery, with a shared purpose that drives ongoing excellence.

Cincinnati Children’s has earned recognition as a top national pediatric hospital by U.S. News & World Report for more than 15 years, and it remains among the leaders in NIH funding. The institution is also honored for innovation, strong workplaces, and commitment to diversity and inclusion, including awards for being among America’s Best Large Employers and Best Employers for New Grads in 2025.

As part of its innovation mindset, Cincinnati Children’s supports responsible use of artificial intelligence to empower teams, improve outcomes, and build a stronger future for all. The hospital is an Equal Opportunity Employer, dedicated to dignity and respect for every employee, patient, and family, with comprehensive protections for race, color, religion, sex, age, genetic information, national origin, sexual orientation, gender identity, disability, and veteran status.

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