Senior Content Marketing Manager

Senior Content Marketing Manager, onsite in New York, NY, with a salary range of USD 94,100 - 159,500 per year, will join Unity Technologies SF to shape GTM content strategy for ads monetization products and drive a full pipeline of content across the customer journey.

Responsibilities

• Develop the go-to-market content strategy and deliverables, coordinating with cross-functional marketing teams.
• Build and manage a robust content pipeline that supports the GTM plan across the customer journey, including case studies, customer stories, blog posts, ebooks, webinars, co-marketing materials, newsletters, reports, and presentations.
• Own the end-to-end production of customer stories and case studies, from identifying opportunities to securing approvals and delivering in GTM-friendly formats.
• Collaborate with product marketing, sales, and integrated marketing to ensure content aligns with messaging, campaigns, and business priorities.
• Monitor content performance, analyze data, and share actionable insights and recommendations with the team.
• Oversee content through internal review and legal compliance processes to ensure accuracy and brand consistency.

Requirements

• Proven success in B2B content marketing that drives engagement and supports strategic priorities, aligned with messaging and positioning.
• Exceptional writing, editing, and storytelling abilities, translating complex ad tech or performance marketing topics into clear narratives for diverse audiences.
• Experience owning a content program, including coordinating stakeholders and exercising editorial judgment.
• Understanding of demand generation campaigns, with experience crafting content strategy aligned with such campaigns and executing at scale.
• Self-starter with the ability to identify content opportunities, manage competing priorities, and drive execution independently.
• Strong collaboration skills across product marketing, integrated marketing, creative, and sales teams.
• Proficiency with content management systems, SEO basics, and analytics tools; willingness to learn GEO tools to optimize AI-powered search.
• Comfort navigating internal review and legal compliance processes with a detail-oriented approach.
• Experience distributing content across multiple channels and familiarity with content performance metrics.
• Resilient, organized, and adaptable in a fast-paced environment with evolving priorities.

Benefits

• Comprehensive health, life, and disability insurance
• Commute subsidy
• Employee stock ownership program
• Competitive retirement plans
• Generous vacation and personal days
• Leave and family-care support for new parents
• Office snacks and beverages
• Mental health and wellbeing programs
• Employee Resource Groups
• Global Employee Assistance Program
• Training and development opportunities
• Volunteering and donation matching program

Additional information

• Relocation support is not available
• Work visa or immigration sponsorship is not available