Retail Marketing Manager

Lead local retail growth with Grown Rogue Unlimited, LLC. This hybrid role in Albany, NY helps shape brand strategy and execute high-impact promotions across the company’s dispensary locations. You’ll own the marketing calendar, in-store merchandising execution, and customer-facing messaging, while ensuring every campaign stays compliant with NY OCM advertising regulations.

Responsibilities

• Conduct market research and competitive analysis, translating insights into actionable local strategy.
• Own the promotional and marketing calendar in partnership with the Procurement Manager and Retail Director, aligning timelines with inventory, seasonality, and store performance.
• Develop campaigns designed to increase purchase frequency and strengthen customer value.
• Drive engagement through social media, email, and additional channels.
• Create branded assets including menu banners, in-store collateral, email templates, and other marketing materials.
• Manage photography and product imagery for menus and marketing use.
• Analyze campaign performance and ROAS, recommending improvements based on results.
• Maintain the brand style guide to ensure consistency across campaigns, channels, and locations.
• Oversee in-house merchandising, partnering with the retail team so promotions appear consistently in-store, in displays, and on the ecommerce menu.
• Manage customer communication across channels, including responding to online reviews.
• Partner with store leadership to improve customer experience and support operational priorities.
• Own customer retention strategy across all retail channels.
• Collaborate with the Procurement Manager on third-party merchandising opportunities.
• Evaluate vendor-proposed promotions against brand strategy, margin goals, and customer data, flagging misalignments.
• Schedule vendor pop-ups and in-store activations, and coordinate co-marketing with brand partners.
• Identify, plan, and execute in-store events, local events, and community sponsorships.
• Create all discounts in the point-of-sale and assist with the creation of product masters in the point-of-sale system.
• Ensure all marketing materials, signage, and promotions comply with NY OCM advertising regulations, including required disclaimers for both digital and print assets.
• Train and communicate with store teams on promotions, new products, and brand messaging.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (preferred).
• 3+ years of marketing experience (cannabis industry experience preferred).
• Working knowledge of the cannabis regulatory landscape in New York.
• Advanced Excel and data analysis skills for forecasting and spend reporting.
• Proficiency with Point-of-Sale systems and Microsoft Office.
• Strong written and verbal communication skills, including cross-functional collaboration with Operations, Finance, and store teams.
• Valid driver’s license and reliable transportation for required travel and site visits.
• Minimum 21 years of age.
• High ethical conduct.

Technologies

• Excel
• Point-of-Sale systems
• Microsoft Office

Working Conditions

• Travel required between all store locations across the state.
• New York hybrid location.

Compensation: $80,000 - $90,000 per year.

Role requirements by experience: Direct marketing (3 years, required), POS (2 years, required), Cannabis Regulatory (3 years, preferred).

License/Certification: Driver’s License (required).