Marketing Jobs in Albany, NY

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Retail Marketing Manager

Grown Rogue Unlimited, LLC Albany, NY

Albany, NY

Today

$80k - $90k/yr Full time Manager Marketing Brand Management

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Job Description

Lead local retail growth with Grown Rogue Unlimited, LLC. This hybrid role in Albany, NY helps shape brand strategy and execute high-impact promotions across the company’s dispensary locations. You’ll own the marketing calendar, in-store merchandising execution, and customer-facing messaging, while ensuring every campaign stays compliant with NY OCM advertising regulations.

Responsibilities

Conduct market research and competitive analysis, translating insights into actionable local strategy.
Own the promotional and marketing calendar in partnership with the Procurement Manager and Retail Director, aligning timelines with inventory, seasonality, and store performance.
Develop campaigns designed to increase purchase frequency and strengthen customer value.
Drive engagement through social media, email, and additional channels.
Create branded assets including menu banners, in-store collateral, email templates, and other marketing materials.
Manage photography and product imagery for menus and marketing use.
Analyze campaign performance and ROAS, recommending improvements based on results.
Maintain the brand style guide to ensure consistency across campaigns, channels, and locations.
Oversee in-house merchandising, partnering with the retail team so promotions appear consistently in-store, in displays, and on the ecommerce menu.
Manage customer communication across channels, including responding to online reviews.
Partner with store leadership to improve customer experience and support operational priorities.
Own customer retention strategy across all retail channels.
Collaborate with the Procurement Manager on third-party merchandising opportunities.
Evaluate vendor-proposed promotions against brand strategy, margin goals, and customer data, flagging misalignments.
Schedule vendor pop-ups and in-store activations, and coordinate co-marketing with brand partners.
Identify, plan, and execute in-store events, local events, and community sponsorships.
Create all discounts in the point-of-sale and assist with the creation of product masters in the point-of-sale system.
Ensure all marketing materials, signage, and promotions comply with NY OCM advertising regulations, including required disclaimers for both digital and print assets.
Train and communicate with store teams on promotions, new products, and brand messaging.

Requirements

Bachelor’s degree in Marketing, Business, or a related field (preferred).
3+ years of marketing experience (cannabis industry experience preferred).
Working knowledge of the cannabis regulatory landscape in New York.
Advanced Excel and data analysis skills for forecasting and spend reporting.
Proficiency with Point-of-Sale systems and Microsoft Office.
Strong written and verbal communication skills, including cross-functional collaboration with Operations, Finance, and store teams.
Valid driver’s license and reliable transportation for required travel and site visits.
Minimum 21 years of age.
High ethical conduct.

Technologies

Excel
Point-of-Sale systems
Microsoft Office

Working Conditions

Travel required between all store locations across the state.
New York hybrid location.

Compensation: $80,000 - $90,000 per year.

Role requirements by experience: Direct marketing (3 years, required), POS (2 years, required), Cannabis Regulatory (3 years, preferred).

License/Certification: Driver’s License (required).

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