Regional Marketing Field Coordinator

The Regional Marketing Field Coordinator acts as the divisional, on-the-ground marketing partner, helping ensure local community execution aligns with brand standards and stays on schedule. This role supports sales and community-level initiatives across an assigned division/market.

Onsite Location

Alpharetta, GA (onsite)

Role Summary

The Regional Marketing Field Coordinator supports local community execution and regional/divisional marketing initiatives. The position helps maintain smooth, timely, and brand-aligned implementation at the community level.

Key Responsibilities

• Serve as the primary marketing resource for Sales leaders and NHCs in the field.
• Fulfill NHC requests for flyers and marketing collateral in partnership with regional teams.
• Support Quick Move-In (QMI) homes with accurate signage, posting and monitoring MLS listings, and community photography oversight.
• Oversee updates to exterior and interior color selections.
• Coordinate, track, and maintain signage inventory across assigned divisions.
• Partner with approved signage vendors for installation, removal, and updates.
• Manage and organize the marketing closet using current branded materials.
• Plan and execute on-site logistics for local marketing events, including grand openings, broker events, sales promotions, and open house weekends.
• Support national and regional campaign rollouts at the local community level.
• Oversee community launch execution, including WHC office setup with regional and national merchandising teams, Self-Guided Tour (SGT) install/removal, and basic office systems.
• Support regional content teams with photography requests for homes, models, local area, testimonial, and lifestyle content as needed.
• Serve as a liaison between sales, operations, and the regional marketing team to support flawless execution.

Required Qualifications

• High school diploma or GED required (Bachelor of Science or Arts preferred).
• 0 - 2 years of experience required.
• Proven work experience as a Marketing Coordinator.
• Computer skills and competencies required.
• Strong organizational and time management skills, with the ability to manage multiple deadlines across different job types.
• Microsoft Office knowledge required.
• Excellent communication and interpersonal skills to build effective partnerships with internal and sales teams.
• Resourceful, solution-oriented approach.
• Comfort with digital tools and platforms, including MLS, Canva, and Airtable.
• Travel: weekly community-level travel within the assigned division/market.

Preferred Qualifications

• Experience in home building, real estate, or consumer-facing industries.

Technology and Tools

• MLS
• Canva
• Airtable
• Microsoft office applications
• Self-Guided Tour (SGT)
• WHC office

Benefits

• Health insurance plans including Medical, Dental, and Vision
• 401(k) Retirement Plan with $1 for $1 Company Match up to 5%
• Paid Parental Leave
• Associate Assistance Plan
• Education Assistance Program
• Up to $30,000 in Adoption Assistance
• Up to three weeks of vacation annually
• Holiday, Sick Leave, and Personal Day policies
• New Hire Referral Bonus Program
• Home Purchase Discounts
• Everyone's Included Day

Physical and Office/Site Presence Requirements

• Regular, in-person attendance at Company communities/job sites and offices during regular work hours is an essential function.
• Ability to work more than eight hours per day in the confined quarters of a construction trailer.
• Ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, and lift, move, or carry equipment which may exceed 50 pounds.
• Job may require occasional operation of construction equipment.
• Finger dexterity may be required to operate a computer keyboard and calculator.

Company-Approved Tools and Programs

During employment, you may be required to use, download, or access certain Company-approved tools and programs. These resources may include applications designed for customer engagement, operational efficiency, data analysis, Artificial Intelligence (AI) tools, and other business functions.