Field Coordinator Marketing Jobs

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Regional Marketing Field Coordinator

Lennar Alpharetta, GA

Alpharetta, GA

Today

Full time Marketing Coordinator Design Tools

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Job Description

The Regional Marketing Field Coordinator acts as the divisional, on-the-ground marketing partner, helping ensure local community execution aligns with brand standards and stays on schedule. This role supports sales and community-level initiatives across an assigned division/market.

Onsite Location

Alpharetta, GA (onsite)

Role Summary

The Regional Marketing Field Coordinator supports local community execution and regional/divisional marketing initiatives. The position helps maintain smooth, timely, and brand-aligned implementation at the community level.

Key Responsibilities

Serve as the primary marketing resource for Sales leaders and NHCs in the field.
Fulfill NHC requests for flyers and marketing collateral in partnership with regional teams.
Support Quick Move-In (QMI) homes with accurate signage, posting and monitoring MLS listings, and community photography oversight.
Oversee updates to exterior and interior color selections.
Coordinate, track, and maintain signage inventory across assigned divisions.
Partner with approved signage vendors for installation, removal, and updates.
Manage and organize the marketing closet using current branded materials.
Plan and execute on-site logistics for local marketing events, including grand openings, broker events, sales promotions, and open house weekends.
Support national and regional campaign rollouts at the local community level.
Oversee community launch execution, including WHC office setup with regional and national merchandising teams, Self-Guided Tour (SGT) install/removal, and basic office systems.
Support regional content teams with photography requests for homes, models, local area, testimonial, and lifestyle content as needed.
Serve as a liaison between sales, operations, and the regional marketing team to support flawless execution.

Required Qualifications

High school diploma or GED required (Bachelor of Science or Arts preferred).
0 - 2 years of experience required.
Proven work experience as a Marketing Coordinator.
Computer skills and competencies required.
Strong organizational and time management skills, with the ability to manage multiple deadlines across different job types.
Microsoft Office knowledge required.
Excellent communication and interpersonal skills to build effective partnerships with internal and sales teams.
Resourceful, solution-oriented approach.
Comfort with digital tools and platforms, including MLS, Canva, and Airtable.
Travel: weekly community-level travel within the assigned division/market.

Preferred Qualifications

Experience in home building, real estate, or consumer-facing industries.

Technology and Tools

MLS
Canva
Airtable
Microsoft office applications
Self-Guided Tour (SGT)
WHC office

Benefits

Health insurance plans including Medical, Dental, and Vision
401(k) Retirement Plan with $1 for $1 Company Match up to 5%
Paid Parental Leave
Associate Assistance Plan
Education Assistance Program
Up to $30,000 in Adoption Assistance
Up to three weeks of vacation annually
Holiday, Sick Leave, and Personal Day policies
New Hire Referral Bonus Program
Home Purchase Discounts
Everyone's Included Day

Physical and Office/Site Presence Requirements

Regular, in-person attendance at Company communities/job sites and offices during regular work hours is an essential function.
Ability to work more than eight hours per day in the confined quarters of a construction trailer.
Ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, and lift, move, or carry equipment which may exceed 50 pounds.
Job may require occasional operation of construction equipment.
Finger dexterity may be required to operate a computer keyboard and calculator.

Company-Approved Tools and Programs

During employment, you may be required to use, download, or access certain Company-approved tools and programs. These resources may include applications designed for customer engagement, operational efficiency, data analysis, Artificial Intelligence (AI) tools, and other business functions.

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