Performance Marketing Operations Manager, O&O Lead Generation

Hands-on Performance Marketing Operations Manager, O&O Lead Generation, based in Florida (remote), focused on executing and optimizing pay-per-call/pay-per-lead programs with emphasis on tracking, QA, and reporting, with a salary of USD 70,000 - 80,000 per year.

Responsibilities

• Translate leadership initiatives into actionable tasks and timelines.
• Coordinate with internal teams (executive, dev, accounting) and external partners to enable program launches.
• Oversee workflows, timelines, and task tracking across multiple workstreams.
• Drive execution across O&O lead generation programs including outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels.
• Promote operational excellence across pay-for-performance marketing efforts.
• Manage end-to-end tracking across performance marketing channels.
• Configure and QA tracking across platforms.
• Ensure data flows correctly from source to lead to conversion to revenue.
• Identify and address basic tracking gaps and escalate as needed.
• Support attribution and measurement across customer acquisition channels.
• Maintain the reporting infrastructure required to evaluate pay-for-performance program success.
• Build and sustain daily and weekly reporting.
• Track metrics such as CPL, revenue per lead/call, conversion rates, margin, ROI, and acquisition efficiency.
• Translate data into clear, actionable updates.
• Monitor lead quality, monetization, and operational performance indicators.
• Build and maintain spreadsheets and the reporting framework.
• Improve processes for setup, QA, and reporting.
• Identify opportunities to improve efficiency, scalability, and data accuracy.
• Act as a connector between strategy, dev, marketing, and operations.
• Ensure alignment across stakeholders and support multi-program communication and execution across O&O and pay-for-performance initiatives.
• This is a hands-on operational role with substantial time spent on setting up campaigns and tracking, building detailed spreadsheets, and managing day-to-day execution while monitoring lead flow and campaign performance.

Requirements

• 1–3 years of performance marketing experience in an O&O lead generation environment supporting pay-for-performance customer acquisition programs.
• Bachelor’s degree in a related field strongly preferred.
• Experience supporting direct-response acquisition channels such as outbound dialing, direct mail, digital media, affiliate marketing, or similar lead generation programs.
• Strong understanding of pay-for-performance business models where revenue is tied to lead quality, conversions, calls, or customer acquisition outcomes.
• Proficiency with Excel or Google Sheets.
• Basic understanding of HTML.
• Experience with tracking, attribution, and data workflows.
• Familiarity with lead gen or affiliate platforms.
• Strong organization and meticulous attention to detail.
• Ability to manage multiple projects independently.

Technologies

• Google Analytics
• GTM
• Everflow
• Forma
• WordPress
• Fluent Forms
• Excel
• Google Sheets
• HTML

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

A Day in the Life

• Translate leadership initiatives into actionable tasks and timelines.
• Coordinate across internal teams and external partners to support program launches.
• Manage workflows, timelines, and task tracking across multiple workstreams.
• Support execution across O&O lead generation programs including outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels.
• Ensure operational excellence across pay-for-performance marketing initiatives.

Tracking, Setup & QA

• Support end-to-end tracking across performance marketing channels.
• Configure and QA tracking across platforms.
• Ensure data flows from source to lead to conversion to revenue.
• Identify and resolve basic tracking gaps and escalate when needed.
• Support attribution and measurement across customer acquisition channels.
• Help maintain the reporting infrastructure required to evaluate pay-for-performance program success.

Reporting & Performance Visibility

• Build and maintain daily and weekly reporting.
• Track key metrics such as CPL, revenue per lead/call, conversion rates, margin, ROI, and acquisition efficiency.
• Translate data into clear, actionable updates.
• Monitor lead quality, monetization, and operational performance indicators.

Systems & Process

• Build and maintain spreadsheets and reporting infrastructure.
• Help improve processes for setup, QA, and reporting.
• Identify opportunities to improve efficiency, scalability, and data accuracy.

Cross-Functional Connection

• Act as a connector between strategy, dev, marketing, and operations.
• Help ensure alignment across stakeholders.
• Support communication and execution across multiple O&O and pay-for-performance initiatives.
• This is a hands-on operational role with a focus on setting up campaigns and tracking and building detailed spreadsheets.

Performing QA on Data and Systems

• Manage day-to-day execution details.
• Monitor lead flow and campaign performance.
• Success comes from executing fundamentals at a high level.