Marketing Specialist

What we offer

Feelingirl Inc is seeking a Marketing Specialist to be based onsite in Katy, TX. The role centers on North American market research, demand discovery, and supporting the product lifecycle, translating insights into clear product USPs and promotional copy. You will collaborate with R&D, design, brand, and sales teams, and participate in regular cross-time-zone coordination with the China headquarters. Compensation is 4,500 USD per month.

Responsibilities

• Market Trend Insight and Demand Discovery: conduct in-depth study of global market trends, competitive product dynamics, and consumer behavior, producing forward-looking market opportunity reports by identifying unmet pain points from large data sets.
• Product Lifecycle Support and USP Translation: participate in lifecycle management from new product definition through delisting, translating research findings into precise product unique selling points and copy directions; work with R&D and design to reflect insights in prototypes, listing pages, and promotional creative assets.
• Cross-Functional Collaboration and Feedback Loop: coordinate with product, brand, and sales teams to implement insight-driven solutions; monitor market feedback after launches and iteratively adjust research strategies based on sales deviations.

Requirements

• Native Mandarin and English proficiency, with the ability to engage fluently with U.S. consumers, influencers, and the China headquarters team.
• Self-driven, highly curious, and adept at communicating ideas; a passion for the apparel industry is preferred.
• Strong interest in online trends and familiarity with major U.S. platforms (Instagram, TikTok, Facebook, YouTube) and influencer ecosystems on each channel.
• Based at Feelingirl’s Houston office and able to join regular cross-time-zone meetings with the China headquarters.
• Relevant market research experience is preferred.

Technologies

• Instagram
• TikTok
• Facebook
• YouTube