Marketing Specialist

This on-site Marketing Specialist role in Mc Leansboro, IL oversees marketing for two communities, at USD 20 per hour.

Responsibilities

• Collaborate with site staff to meet financial goals and pursue occupancy targets for the communities.
• Maintain a strong online presence for the designated community; monitor, measure, and report on marketing activity and results.
• Assess current market conditions and competitor data to create and implement marketing plans for existing assets.
• Manage lead tracking by reaching out to leads generated through marketing, following up, and logging all correspondence in the database.
• Build and sustain relationships with prospective residents and their families, clearly communicating the Lakeshore community's mission.
• Market the community effectively through networking, sales, advertising, public relations, and local events.
• Identify and maintain positive relationships with industry influencers and strategic partners to secure ongoing referrals and promotional opportunities.

Requirements

• Minimum of 3 years of business or marketing related experience.
• Hands-on experience developing and maintaining marketing strategies.
• Technical marketing skills, including proficiency with Facebook.
• Proven track record in customer service, sales, and marketing.
• Strong computer proficiency and familiarity with relevant software applications.
• Excellent written and verbal communication skills.

Technologies

• Facebook

Competencies

• Respect, compassion, and kindness; build internal loyalty and effectively respond to customer needs; listen to others and seek to understand diverse viewpoints; resolve problems with empathy.
• Integrity and transparency; adhere to policies, uphold financial responsibility, comply with laws, and practice safety; maintain professional standards and turn challenges into gains.
• Collaboration and teamwork; involve stakeholders in decisions, foster positive relationships, and pursue team goals over individual wins.
• Problem solving and transparency about outcomes; promote new initiatives beyond the department, seek continuous improvement, and uphold high quality standards.
• Serve employees and residents to improve their lives; keep the property appealing, cultivate a welcoming environment, support activities, and nurture a sense of community.

Physical Requirements

• Frequent interaction with communities through marketing activities, conversations, and email communications.
• Typical work environment with moderate noise levels; occasional lifting up to 10 pounds.