Retail Marketing Specialist

Support retail marketing communication and execution across mass-market, specialty, online, and reseller channels for client brands.

Responsibilities

• Develop and maintain selling tools
• Audit product marketing sheets
• Communicate product launches effectively within retail and channel partners
• Support execution of detailed merchandising plans with partners to maximize brand exposure
• Assist with development of in-store POP displays
• Help manage POP sourcing, including suppliers, end-product, and schedules
• Create campaigns for reseller partners with measurable calls to action
• Build and manage sales resources, including custom presentations, sales collateral, launch materials, and product assets
• Coordinate materials used in retail stores
• Support materials shown and communicated to channel partners
• Create internal trackers for channel activities by channel or partner
• Manage and update partner- and brand-specific collateral for internal teams and channel partners
• Manage SWAG orders within creative brief and budget parameters
• Provide pre-event support for shows and events, including event orders, literature, SWAG and partner seeding kits, and event logistics
• Aid online marketing projects, including email campaigns, product launches, keyword-based search advertising, and social media efforts with partners
• Create partner asset toolkit build-outs for partner use on their own web pages
• Build sheet management for partner item setup
• Assist with product listing optimization for partner detail pages
• Provide social strategy recommendations for client brands
• Develop social calendars for planning around events and launches
• Create social posts and manage responses

Requirements

• Bachelor’s Degree in Marketing, Communications, or equivalent required
• Minimum 2 years in a Marketing Specialist role or 5+ years in a Coordinator role required
• Prior experience in channel or retail, brand or MarCom; preferably with a lifestyle or CE brand
• High-energy style with willingness to learn and take on new tasks as assigned
• Strong organization, detail orientation, and ability to manage multiple priorities
• Proven experience working with external parties (vendors, resellers, end users) to manage and maintain relationships
• Excellent written communications skills, including writing and editing
• Knowledge of all Microsoft Office programs in Windows, including Excel, Word, Outlook, and PowerPoint required
• Experience with Google Analytics and Facebook Business Manager, plus other advertising platforms, highly desirable
• Working knowledge of PhotoShop, Illustrator, InDesign, and Final Cut highly desirable
• Digital experience is a plus, including social media, email, and marketing automation
• Retail and Sales Floor experience in CE, Fashion, or Consumer Goods is a plus

Technologies

• Microsoft Office: Excel, Word, Outlook, PowerPoint
• Google Analytics
• Facebook Business Manager
• PhotoShop
• Illustrator
• InDesign
• Final Cut

Benefits

• Competitive salary
• Full benefits package, including medical, vision, and dental
• Short- and Long-Term Disability
• Life Insurance
• Accident Insurance
• FSA
• 401(k)
• PTO
• Paid Holidays
• 401(k) 3% Match
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance
• Dental insurance

Preferred Characteristics

• Ability and willingness to travel (up to 25%)
• Demonstrated ability to improve and create internal processes
• Willingness to learn, take on new tasks as assigned, and seek solutions to problems
• Bias for action, making calculated and efficient decisions to take action quickly and proactively
• High level of personal initiative, self-driven, action, and results-oriented approach
• Excellent organizational skills with attention to detail and accuracy
• Ability to follow through on assigned tasks

Location

• Wilsonville, OR (onsite)